Marketing Executive

At Gulf Star Motors, the official distributor of XPENG in the UAE and a member of Ali & Sons Holding LLC, we're redefining the future of smart mobility by bringing one of the world's most innovative electric vehicle brands to the region.

As we continue to expand our presence, we are looking for a dynamic and highly organised Marketing Executive to help bring the XPENG brand to life across every customer touchpoint. This role is ideal for a marketing professional who thrives in a fast-paced environment and is passionate about digital innovation, brand storytelling, data-driven marketing, and creating impactful customer experiences.

Key Responsibilities

• Coordinate integrated marketing activities across digital campaigns, social media, PR, influencer partnerships, events, and showroom activations to ensure seamless execution.
• Manage agency and stakeholder relationships by collaborating with creative, digital, PR, and production partners to deliver projects on time and in line with brand objectives.
• Support marketing planning and performance reporting by maintaining marketing plans, analysing campaign results, tracking budgets, and providing data-driven insights.
• Drive content, social media, and brand initiatives by supporting content creation, reviewing creative assets, and ensuring brand consistency across all channels.
• Lead Point of Sale Marketing (POSM) implementation across showroom locations, ensuring compliance with OEM standards and alignment with product launches and campaigns.
• Provide operational and administrative support by leveraging AI tools, coordinating communications, and contributing to ad-hoc projects and business priorities.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, with 2–3 years of experience in a marketing role (agency or client side).
• Hands-on experience in digital marketing, campaign reporting, social media management, content coordination, influencer marketing, and managing external agencies or vendors.
• Strong understanding of the UAE market, particularly Dubai and Abu Dhabi; experience in automotive, technology, EV, or luxury consumer brands is a plus.
• Proficient in Microsoft Office (advanced Excel preferred), Meta Ads Manager, Google Analytics, social media management platforms, and AI productivity (ChatGPT, Claude, Notion AI, or similar) tools.
• Highly organised, detail-oriented, and proactive, with excellent communication skills and the ability to thrive in a fast-paced, collaborative environment. 
• Arabic language skills are an advantage.

Why Join Us?

• Be part of an innovative global brand at the forefront of smart electric vehicle technology.
• Make a real impact by contributing to high-visibility marketing campaigns, product launches, and customer experiences.
• Collaborate with diverse teams and industry experts across marketing, digital, PR, events, and retail operations.
• Accelerate your career growth in a fast-paced environment that encourages ownership, creativity, and continuous learning.
• Help drive the future of sustainable mobility and contribute to a rapidly growing EV ecosystem in the UAE.