Job Description
The Manager, Marketing Automation & Analytics will lead the systems, automation, analytics, and reporting infrastructure that powers RxBenefits’ demand generation efforts. This role is responsible for ensuring marketing efforts are measurable, scalable, integrated, and aligned to business growth objectives. This individual will oversee Salesforce and Pardot operations, marketing automation, attribution, reporting, and digital tracking infrastructure while partnering cross-functionally across demand generation, social media, content, digital marketing, sales operations, and business development teams. The ideal candidate is both strategic and hands-on, capable of improving operational efficiency while delivering actionable insights that influence marketing performance and business decisions.
Essential Job Responsibilities Include:
- Marketing Operations & Automation
- Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity
- Build and improve marketing automation programs including:
- Nurture campaigns
- Lead scoring
- Routing workflows
- MQL automation
- Lifecycle progression
- Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts
- Attribution, Analytics & Reporting
- Develop and maintain standardized reporting across:
- Website
- Campaigns
- Paid media
- Social influence
- Pipeline contribution
- Build reporting that delivers actionable insights and recommendations, not just metrics
- Help answer key business questions including:
- What content is driving engagement and conversion?
- How is social media influencing the sales cycle?
- What user behaviors occur after visitors land on the website?
- Partner with demand generation leadership to analyze campaign and funnel performance
- Develop and maintain standardized reporting across:
- Tracking & Digital Infrastructure
- Own GA4 infrastructure including:
- Event tracking
- Conversion tracking
- Funnel visibility
- User journey analysis
- Ensure accurate attribution and tracking across digital channels and systems
- Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem
- Own GA4 infrastructure including:
- Cross-Functional Leadership
- Partner closely with:
- Demand generation
- Social media
- Content
- Digital marketing
- Sales operations
- Manage and mentor digital marketing team members focused on campaign execution and website optimization
- Collaborate with external agencies and technology partners as needed
- Partner closely with:
Required Skills / Experience:
- 7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics
- Hands-on experience with Salesforce and Pardot/Account Engagement
- Experience building or improving marketing automation and lead lifecycle programs
- Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics
- Experience with GA4, tracking infrastructure, and conversion analysis
- Experience creating executive-level dashboards and performance reporting
- Strong analytical, communication, and problem-solving skills
Preferred Skills/Experience:
- Experience supporting B2B demand generation teams
- Experience in healthcare, insurance, financial services, or other complex B2B industries
- Experience working with external marketing agencies and implementation partners
- Familiarity with SEO, paid media, and website optimization concepts
Based on relevant market data and other factors, the anticipated hiring range for this role is $105,000 to $120,000 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals. We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization. RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:
- Remote first work environment
- Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members
- Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)
- Additional buy-up options for Short- and Long-Term Disability and Life Insurance
- 401(k) with an employer match up to 3.5% available after 60 days
- Community Service Day to give back and support what you love in your community
- 10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like
- Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work
- Tuition Reimbursement for accredited degree programs
- Paid New Parent Leave that can be used for adoption or birth
- Pet insurance to protect your furbabies
- A robust mental health benefit and EAP service through Spring Health to support you when you need it most