Job Description
The Marketing Specialist is responsible for assisting the branding initiatives within the Consumer Brands portfolio. The role requires a strategic thinker who will participate in and contribute to the development and execution of communication campaigns across all advertising mediums. This includes assisting in developing and executing strong brand stories that communicate the brand promise, vision and position that support the brand’s marketing objectives, increase brand awareness, drive conversion and consumer demand. This position will support the overall business team, specific brand team, and work closely with cross-functional teams such as Digital, Channel, Sales, Product, Marcom and Legal, as well as outside agency partners. Additionally, this position will provide support for branding initiatives for our other brands as needed.