Tier 3 Certified Program Lead & Media Strategy Expert

We’re looking for a strategic, hands-on leader to drive dealer-level marketing performance across our OEM-certified ecosystem.
As the Tier 3 Certified Program Lead & Media Strategy Expert, you’ll shape and govern our Tier 3 program—owning media strategy, data activation, and partner performance—while connecting OEM strategy to real dealer outcomes.

Key Responsibilities:
What You’ll Do
· Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
· Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
· Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
· Establish closed-loop measurement from media → engagement → lead → sale
· Manage and optimize a network of certified partners, ensuring performance and compliance
· Increase dealer adoption through clear playbooks, training, and storytelling
· Deliver insights and optimization strategies across the full funnel