Client Value and Lifecycle Studio Leader

 

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The SVP, Client Value & Lifecycle Studio Lead reports to the Head of Consumer & Business Banking (CBB) Strategy and is responsible for defining and advancing CBB's enterprise approach to client value propositions across segments, life events, and lifecycle stages. This role shapes how the bank attracts clients at critical life moments and how it transitions relationships over time to maximize long-term franchise value and sustainable growth. Operating horizontally across the enterprise, this leader partners closely with Product, Marketing, and Channels to translate client insights and strategy into scalable, market-ready priorities that drive growth, engagement, and retention.

Core responsibilities

• Set enterprise strategy for client value propositions: Define a clear, differentiated strategy for segment‑ and life‑event‑based value propositions (e.g., Gen Z, early career, major life milestones), grounded in client needs, competitive insight, and financial outcomes; Establish a disciplined, enterprise-level approach to evaluating and prioritizing target segments and life events.
• Own the client lifecycle and graduation strategy: Design and lead the enterprise framework for client lifecycle management and graduation across segments and life events, ensuring continuity of value, pricing, and experience as needs evolve; Partner with Lines of Business to test and refine lifecycle transitions that measurably improve engagement, satisfaction, and retention.
• Lead opportunity sizing and strategic prioritization: Partner with Finance to size the financial impact of lifecycle strategies, value propositions, and graduation paths; Define clear success metrics and guardrails across client growth, multi‑service adoption, satisfaction, and retention – focusing investment on the highest‑impact opportunities.
• Guide test‑and‑scale strategy with business leaders: Establish a structured test‑and‑learn approach with product, marketing, and channel leaders using live and synthetic customer data; Translate pilot results into clear recommendations for market launch, scaling, and investment prioritization, and transition proven initiatives into scalable operating models in partnership with Growth Studio teams.
• Enable enterprise go‑to‑market alignment: Influence go‑to‑market strategies across marketing, digital, branch, and partner channels to ensure lifecycle propositions are delivered consistently and effectively; Serve as a connective enterprise leader, reducing fragmentation and reinforcing a cohesive, client-led growth strategy across the bank.

 
Outcomes this role is accountable for:

• Growth in new‑to‑bank customers, particularly in early‑relationship and emerging segments 
• Increased multi‑service adoption driven by lifecycle‑based value propositions
• Improved customer satisfaction through more relevant, continuous experiences
• Stronger retention, especially through key transition and graduation moments

Ideal candidate profile:

• Proven ability to translate client insight and strategy into scalable, market‑ready execution
• Strong financial acumen, including opportunity sizing and performance management
• Highly collaborative, influential leader comfortable operating horizontally and without direct authority
• Experience leading test‑and‑learn models and scaling successful pilots into durable operating solutions

Hybrid/flexible schedule:

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $170,255.00 - $200,300.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.