Job Description
About Chelsea Piers
Chelsea Piers is Connecticut’s premier sports, fitness, and events complex, offering a one-of-a-kind destination for sports, wellness, and family fun. Located in Stamford and modeled after the flagship New York City location, our 500,000 square-foot facility features world-class sports and fitness amenities, including tennis courts, ice rinks, turf fields, swimming pools, gymnastics, Ninja + Parkour programs, and a state-of-the-art fitness club with over 100 group fitness classes each week.
Beyond sports and fitness, Chelsea Piers is home to camps, birthday parties, field trips, leagues, special events, and community programming year-round. We are looking for energetic, hospitality-driven team members who are excited to create exceptional experiences for our members and guests.
At Chelsea Piers, no two days are the same. We offer a fast-paced, team-oriented environment with unique opportunities to grow, develop, and be part of a fun, family-centered culture.
About the Opportunity
The Vice President of Sales for Chelsea Piers Connecticut is responsible for driving top line revenue growth across all business lines through a unified, strategic sales approach. This role leads the development and execution of an integrated sales strategy that aligns fitness, events, sponsorships and partnerships, and all on-site activity under a ONE TEAM philosophy, ensuring every part of the business is working together to maximize revenue and performance.
The VP of Sales serves as the central revenue engine for the business, owning pipeline development, conversion, and customer lifetime value across all verticals. This role partners closely with Sports, Fitness, Marketing, Operations, and Finance to ensure alignment between product, pricing, demand generation, and execution.
Reporting to the Executive Director, the VP of Sales is expected to operate with urgency, accountability, and a strong bias toward action, consistently identifying opportunities to drive revenue and improve performance.
Status: Full-Time; Exempt
Schedule: In-Person at Chelsea Piers in Stamford, CT
Compensation: $170,000 - $190,000 per year, commensurate with experience
Primary Responsibilities
Revenue Strategy and Business Performance
- Own and drive top-line revenue across all core business lines including fitness, memberships, sponsorships and partnerships, events, birthday parties, and rentals
- Develop and execute a comprehensive sales strategy that increases acquisition, conversion, and customer lifetime value
- Establish clear revenue targets, pipeline expectations, and performance benchmarks across all sales channels
- Partner closely with Sports leadership to align programming, pricing, and capacity with demand, driving maximum revenue across all sports offerings
- Partner with Finance to track performance through weekly dashboards and monthly reporting
- Identify short-term revenue opportunities and long-term growth strategies
Sponsorship and Partnership Strategy (Connecticut)
- Own and lead the sponsorship and partnership strategy for the Connecticut business, while coordinating with New York
- Identify, secure, and grow strategic partnerships that drive meaningful revenue and enhance brand positioning
- Build and manage a pipeline of local, regional, and national partners aligned with business priorities
- Partner with Marketing, Operations, and leadership teams to ensure effective activation and delivery
Integrated Sales Strategy Across All Business Lines
- Develop and execute a unified sales strategy across sports, camps, events, fitness, and rentals
- Eliminate silos and implement a centralized sales approach across departments
- Establish clear sales processes, ownership, and accountability aligned to overall revenue strategy
- Drive cross-selling initiatives to maximize yield across the full Chelsea Piers ecosystem
- Partner with Sports and Operations to align sales efforts with programming capacity and inventory
Fitness Revenue Strategy and Model Transformation
- Lead the redesign and execution of the fitness revenue model, including membership structure and pricing strategy
- Develop scalable sales strategies that drive acquisition, retention, and overall member value
- Partner closely with Fitness leadership in both Connecticut and New York to align programming, pricing, and sales approach
- Ensure successful rollout of the new model, with clear timelines, benchmarks, and accountability
Leadership, Team Performance, and Accountability
- Directly oversee the Membership Sales and Event Sales teams, including hiring, development, and performance management
- Establish clear expectations, KPIs, and accountability structures across all sales functions
- Build a high-performance, metrics-driven sales culture focused on results
- Ensure consistent execution of sales processes, communication, and follow-up
- Coach and develop team members to improve performance and drive results
Leadership Expectations
- Operate as a strategic business leader with full ownership of revenue growth in Connecticut
- Build strong, trusted partnerships with executive leaders across the organization
- Use data, reporting, and dashboards to drive performance and accountability
- Identify both short-term wins and long-term strategic opportunities
- Set a high standard for execution, communication, and collaboration
- Be visible, decisive, and action-oriented in leading the business
- 8+ years of sales experience, including senior-level ownership of revenue targets
- Proven track record of driving significant revenue growth and consistently exceeding goals
- Experience leading and developing high-performing sales teams in multi-product or multi-revenue environments
- Strong expertise in sales strategy, pipeline management, forecasting, and performance metrics
- Demonstrated ability to build and execute integrated, cross-functional sales strategies
- Experience with partnerships, sponsorships, and high-value deal negotiation preferred
- Highly data-driven, with experience using CRM systems and sales analytics to inform decisions
- Strong executive presence with the ability to influence and collaborate across leadership teams
Benefits
- Complimentary Chelsea Piers Connecticut Membership
- Programming discounts for you and your family
- Health, dental, and vision insurance
- 401(k) contribution and matching
- FSA Account, and other voluntary benefits options
- Paid vacation and sick time
This position is based at Chelsea Piers in Stamford, CT
Chelsea Piers is an Equal Opportunity Employer