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Job Description
About Children’s Minnesota
Children’s Minnesota is one of the largest pediatric health systems in the United States and the only health system in Minnesota to provide care exclusively to children, from before birth through young adulthood. An independent and not-for-profit system since 1924, Children’s Minnesota is one system serving kids throughout the Upper Midwest at two free-standing hospitals, nine primary care clinics, multiple specialty clinics and seven rehabilitation sites. As The Kids Experts™ in our region, Children’s Minnesota is regularly ranked by U.S. News & World Report as a top children’s hospital. Find us on Facebook @childrensminnesota or on Twitter and Instagram @childrensmn. Please visit childrensMN.org.
Children’s Minnesota is proud to be recognized by Modern Healthcare as one of 2023’s Top Diversity Leaders. The national honor recognizes the top diverse healthcare executives and organizations influencing public policy, care delivery, and promoting diversity, equity and inclusion in their organizations and the industry.
Department Overview
Position Summary
The Brand and Creative Strategy Lead ensures that the Children's Minnesota brand is consistent, distinct and compelling. They craft integrated marketing communications that are both strategically aligned to business goals and deeply attuned to the hearts and minds of consumers. This is a hands-on leadership role designed for a "working lead" who not only defines the strategic direction but also executes high-level creative work and copywriting. Reporting to the Manager, Marketing Operations & Creative Services, the Lead focuses on the strategic and narrative integrity of the creative we develop in our-in-house agency while collaborating across the department and beyond to unify the stories we tell as an organization.
Location (e.g. remote or on-site): Remote, with some on-site meetings as needed
DHS Background Study Required? No
License/Certification/Registration required? No
Education:
*BA preferred
Experience:
*8+ years of experience in brand strategy, creative strategy, or advertising - preferably within an in-house agency, independent ad agency or highly regulated environment. Health care or nonprofit experience is a significant plus.
*Proven Narrative Expertise: A strong portfolio demonstrating the ability to craft emotional, persuasive stories that drive specific business or philanthropic outcomes.
*Collaboration: Experience influencing and leading cross-functional partners without formal authority to achieve brand alignment.
Knowledge/Skills/Abilities:
*Strategic Leadership: Demonstrated ability to translate complex business strategies into clear, effective creative briefs and directions.
*Operational Fluency: Solid understanding of creative workflows, resource planning and the balance between "working contributor" and "strategic director."
*Narrative/ Copywriting skills.
The posted salary represents a market competitive range based on salary survey benchmark data for similar roles in the local or national market. Annual salaries displayed are based on full-time employment (40 standard hrs per week). Annual salaries for part-time positions will be prorated based on the employee’s scheduled weekly hours in relation to the full-time standard. When determining individual pay rates, we carefully consider a wide range of factors including but not limited to market indicators for the specific role, the skills, education, training, credentials and experience of the candidate, internal equity and organizational needs.
In addition to your salary, this position may be eligible for medical, dental, vision, retirement, and other fringe benefits. Positions that require night, weekend or on-call work may be eligible for shift differentials or premium pay.
All job offers are contingent upon successful completion of an occupational health assessment, drug screen, background investigation, and compliance with the U.S. Government Form I-9, Employment Eligibility Verification.
Children’s Minnesota is proud to be an equal opportunity employer whose staff is representative of its community and considers qualified applicants for open positions without regard to race, color, creed, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.
Children’s Minnesota is one of the largest pediatric health systems in the United States and the only health system in Minnesota to provide care exclusively to children, from before birth through young adulthood. An independent and not-for-profit system since 1924, Children’s Minnesota is one system serving kids throughout the Upper Midwest at two free-standing hospitals, nine primary care clinics, multiple specialty clinics and seven rehabilitation sites. As The Kids Experts™ in our region, Children’s Minnesota is regularly ranked by U.S. News & World Report as a top children’s hospital. Find us on Facebook @childrensminnesota or on Twitter and Instagram @childrensmn. Please visit childrensMN.org.
Children’s Minnesota is proud to be recognized by Modern Healthcare as one of 2023’s Top Diversity Leaders. The national honor recognizes the top diverse healthcare executives and organizations influencing public policy, care delivery, and promoting diversity, equity and inclusion in their organizations and the industry.
Department Overview
The Marketing and Communications team tells the story of Children’s Minnesota — so that our community understands what we can do for them. With a diverse team of experts in PR, digital, social, brand management and creative, we develop communications that raise awareness of our highly specialized care, grow affinity for our kid-focused approach to medicine, and keep our audiences (families, physician partners, community groups) engaged in the journey toward better health for all children.
Position Summary
The Brand and Creative Strategy Lead ensures that the Children's Minnesota brand is consistent, distinct and compelling. They craft integrated marketing communications that are both strategically aligned to business goals and deeply attuned to the hearts and minds of consumers. This is a hands-on leadership role designed for a "working lead" who not only defines the strategic direction but also executes high-level creative work and copywriting. Reporting to the Manager, Marketing Operations & Creative Services, the Lead focuses on the strategic and narrative integrity of the creative we develop in our-in-house agency while collaborating across the department and beyond to unify the stories we tell as an organization.
Location (e.g. remote or on-site): Remote, with some on-site meetings as needed
DHS Background Study Required? No
License/Certification/Registration required? No
Education:
*BA preferred
Experience:
*8+ years of experience in brand strategy, creative strategy, or advertising - preferably within an in-house agency, independent ad agency or highly regulated environment. Health care or nonprofit experience is a significant plus.
*Proven Narrative Expertise: A strong portfolio demonstrating the ability to craft emotional, persuasive stories that drive specific business or philanthropic outcomes.
*Collaboration: Experience influencing and leading cross-functional partners without formal authority to achieve brand alignment.
Knowledge/Skills/Abilities:
*Strategic Leadership: Demonstrated ability to translate complex business strategies into clear, effective creative briefs and directions.
*Operational Fluency: Solid understanding of creative workflows, resource planning and the balance between "working contributor" and "strategic director."
*Narrative/ Copywriting skills.
The posted salary represents a market competitive range based on salary survey benchmark data for similar roles in the local or national market. Annual salaries displayed are based on full-time employment (40 standard hrs per week). Annual salaries for part-time positions will be prorated based on the employee’s scheduled weekly hours in relation to the full-time standard. When determining individual pay rates, we carefully consider a wide range of factors including but not limited to market indicators for the specific role, the skills, education, training, credentials and experience of the candidate, internal equity and organizational needs.
In addition to your salary, this position may be eligible for medical, dental, vision, retirement, and other fringe benefits. Positions that require night, weekend or on-call work may be eligible for shift differentials or premium pay.
All job offers are contingent upon successful completion of an occupational health assessment, drug screen, background investigation, and compliance with the U.S. Government Form I-9, Employment Eligibility Verification.
Children’s Minnesota is proud to be an equal opportunity employer whose staff is representative of its community and considers qualified applicants for open positions without regard to race, color, creed, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.