Job Description
Duties
The Director, Brand Strategy will help set the ambition, direction and ways of working for Vertigrated global programs + Chicken—translating business opportunities into clear brand choices that markets and partners can activate. This leader will connect strategy to execution, navigate complex cross‑discipline partnerships, and ensure the brand shows up with clarity, creativity and consistency at global scale.
Lead global Gen Z programs strategy, identifying key growth opportunities and working with cross‑discipline teams to align on consumer insights, meal construct and role of collectible.
Oversee agency relationships across the Gen Z programs portfolio, ensuring strong partnership, clear scopes and the agility to evolve structure and ways of working as business needs change.
Partner with Digital, CRM and Experience teams to shape Gen Z engagement mechanics (content, offers, loyalty, and in‑restaurant moments), ensuring programs are insight‑led, brand‑right and market‑ready.
Partner with the Chicken category team to provide brand guidance grounded in unique category challenges, including positioning, go‑to‑market approach and opportunity analysis.
Bring clarity to complexity by creating high‑quality strategy deliverables (briefs, narratives and decision documents) that help teams move faster with confidence.
Measure what matters by partnering with Consumer Insights and Analytics to define success metrics, track performance and translate learnings into next‑wave recommendations