Commercial Account Manager

Key Responsibilities

• Global Equipment has a customer focused sales approach which includes the following core competencies:
• Planning and Organizing.
• Develop and manage a tactical account/territory sales plan.
• Thorough client analysis to assess customer needs, values, purchasing behavior, and motivation.
• This includes extensive researching, competitor and market analysis.
• Execute a sales strategy for penetrating accounts and maximize sales, e.g. prospecting, cold calling, identifying key decision makers and determining buying criteria.
• Effectively develop and manage your sales plan by setting daily/weekly/monthly goals and objectives, prioritizing tasks, utilizing your time effectively and efficiently, and taking full advantage of available resources.
• Utilize sales planning tools and the pipeline management process to obtain business objectives and goals.
• Relationship Building.
• Build trust and credibility with clients.
• Learning and engaging the customer to understand the process of what they value, e.g. strategic and investigative questioning.
• Assist your customer with finding solutions that will help them achieve their goals and added value.
• Provide support, information, and guidance by researching and recommending new profit and service improvements.
• Position yourself for new opportunities through networking and identify cross selling and up selling opportunities.
• Providing superior customer service which includes learning everything you can about them so you can tailor your service approach to their needs and buying habits.
• Courtesy and timely follow up are key.
• Product Knowledge.
• Understanding of Global Equipment Company industry and products
• Stay abreast of industry trends.
• Utilize internal resources to gather information regarding new product offerings.
• Communication Skills.
• Effective verbal communication skills, e.g. speaking clearly, listening attentively, building rapport.
• Ability to write clearly and succinctly in a variety of communication settings, e.g. business letters and emails
• Ability to effectively persuade by asking intelligent business questions to determine customer needs.