Senior Staff Product Designer, Content Design

Who We Are…  

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…  

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.  

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.  

To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!   

Your role… 
As a Senior Staff Content Designer under the Product Design team, you’ll shape the CNN experience across mobile, web, and CTV—connecting editorial excellence with product performance. With deep expertise in both content strategy and content design, you’ll define how users understand, navigate, and act across CNN’s digital ecosystem. 

Partnering directly with our growth and product marketing teams, you’ll use data, experimentation, and audience insights to create messaging and flows that not only inform and inspire—but also measurably drive acquisition, activation, retention, and conversion. 

You’ll also help lead the charge in developing content standards, defining guidelines, and educating cross-functional partners on the impact of high-quality content design on growth and user experience. 

 
Your accountabilities… 

• Be a key leader and contributor on the product design, growth, and product marketing teams, helping to create the next generation of CNN’s digital products with a strong focus on growth and user impact. 

• Develop messaging frameworks, value props, and content systems that drive comprehension, engagement, and conversion. 

• Translate complex requirements into clear, engaging, and strategically sounding content that ladders up to CNN’s business and audience goals. 

• Partner closely with across the organization to ensure messaging is effective, consistent, and aligned across the user journey. 

• Lead ideation, naming, and brainstorming initiatives—helping teams explore new opportunities rooted in user need and growth objectives. 

• Create scalable copy patterns, guidelines, and systems that enable consistent, high-quality experiences across CNN’s platforms. 

• Champion the content design discipline by mentoring junior designers and increasing cross-functional understanding of best practices. 

• Own projects from concept through execution, managing your deliverables and collaborating smoothly across teams.