Marketing Manager

Description

Overview

Seeking a Marketing Manager to support its Travel Insurance business across both Canadian (B2B) and U.S. (direct‑to‑consumer) channels. This is a maternity leave coverage role and requires a highly autonomous marketer who can step in quickly, manage multiple stakeholders, and deliver marketing initiatives with minimal ramp‑up.

This individual will act as the primary marketing partner to distribution teams, product, compliance, and internal agencies, owning campaign execution, performance initiatives, and digital marketing coordination.

Key Responsibilities

Campaign & Marketing Execution

Lead end‑to‑end marketing initiatives supporting travel insurance across B2B (travel agencies) and DTC channels

Plan, execute, and optimize integrated marketing campaigns (digital, paid, social, email, and traditional)

Support travel agency distribution teams with marketing materials such as ads, sales tools, and one‑pagers

Performance & Digital Marketing

Collaborate on paid and performance marketing initiatives, particularly for the U.S. online‑only business

Partner with internal teams to ensure products are appropriately positioned and optimized for conversion

Track progress and effectiveness of marketing initiatives and recommend improvements

Website & Digital Initiatives

Act as the marketing lead for a U.S. travel insurance website refresh, coordinating between agencies, development teams, and business stakeholders

Provide marketing‑driven input on messaging, CTAs, and customer experience (UX awareness, not execution)

Stakeholder & Agency Management

Serve as the central point of contact between:

- Distribution teams (Business Development Managers)

- Product and compliance partners

- Internal agencies and creative teams

Develop clear briefs and distill business needs into actionable marketing direction

Manage timelines, approvals, and stakeholder expectations in a fast‑paced environment

Additional Skills & Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 5+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.

• Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites.

• Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries.

• Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations.

• Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance).

• Excellent communication and collaboration skills, with experience working cross-functionally and with agency partners.

• Highly organized, detail-oriented, and comfortable operating in a fast-paced, matrixed environment.

• Experience working with Canadian Travel Agencies is considered an asset.

• French bilingual fluency is considered an asset.

Job Type & Location

This is a Contract position based out of Toronto, ON.

The pay range for this position is $35.00 - $45.00/hr.

This is a hybrid position in Toronto,ON.

À propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme. Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à TEKsystems.com.

Ordonnance sur l’égalité des chances de San Francisco: Conformément à l’Ordonnance sur l’égalité des chances de San Francisco, pour tous les postes situés dans la ville et le comté de San Francisco, nous examinerons les candidatures des personnes qualifiées ayant un casier judiciaire ou des antécédents criminels.

Utilisation de l’intelligence artificielle (IA): Nous pouvons utiliser l’intelligence artificielle (IA) pour soutenir certaines étapes de notre processus d’embauche, notamment la recherche, la présélection et l’évaluation des candidatures. L’IA aide à analyser les candidatures et les qualifications, mais les décisions finales sont prises par notre équipe de recrutement. En soumettant votre candidature, vous reconnaissez et acceptez que celle-ci puisse être examinée à l’aide d’outils d’IA.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.econnaissez et acceptez que celle-ci puisse être examinée à l’aide d’outils d’IA.