Job Description
We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Google Ads Specialist to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency
Responsibility:
Research, develop and execute lead generation campaigns on Google AdWords and Display as well as other PPC digital platforms that you believe will drive strong ROI
Analyze campaign data to identify areas for improvement and implement solutions
Work with creative team to conceptualize and create powerful content (ads and landing page) that will attract our audience and create excitement about our solution and brand
Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience
Set up tracking to monitor performance of campaigns and traffic to landing pages and website
Work alongside sales team to boost lead performance and understand areas for campaign improvement
Other ad-hoc tasks as assigned
Requirement:
Minimum 5 years hands on experience handling Google Ads accounts
Experience with lead generation or e-commerce campaigns
Analytical skills and attention to detail
Ability to think outside the box
Great interpersonal and communication skills
Proficiency in Google AdWords and Display
Proficiency in Google Tag Manager and Google Analytics
Good knowledge in Microsoft Excel a plus
Experience in B2B industries a plus