Job Description
The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Overview
The Senior Associate on our Local team is responsible for the overall execution and management of media efforts for assigned clients including, but not limited to: planning, negotiating, ratings estimates, relationship development and mentoring support staff (Associate/s). Also, the Senior Associate stewards assigned client placements as needed.
Responsibilities
- Evaluate all available linear and online media partners in the market
- Understand and enforce minimum standards required of all media partners in terms of capabilities and measurement
- Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates, meeting budget and delivery requirements - Deliver the most efficient costs while estimating the anticipated target audience delivery accurately
- Execute all buys within client media specifications by the assigned deadlines to ensure making all client air dates
- Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that could develop in the market
- Provide tracking reports and post-buy delivery analyses on quarterly and annual basis and negotiate any additional under delivery weight necessary to achieve goals
- Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends - Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis - Maintain accurate records of buys, budgets, revisions, credits, etc.
- Communicate pertinent information to media strategy and account personnel about assigned markets - Assist Supervisor(s) and Associate(s) in department and client supervisory functions as delegated
- Provide guidance and support for Assistant Negotiator(s) - Review the Assistant Negotiator’s efforts to efficiently order schedules, receive avail requests, check contracts, accept appropriate make goods and handle any special information requests
- Assist in teaching the Assistant Negotiator media math/estimating principles, computer skills, research methods and negotiation techniques.
Qualifications
- 1+ years of experience in TV/Radio estimating and negotiating media buys using Media Buying systems (MediaOcean, Strata, etc.)
- Team-oriented and detail-oriented
- Organization and multi-tasking skills
- Communication and leadership skills
- Strong work ethic and ability to perform under pressure
- Basic media math knowledge
- Full understanding of potential media Local Video/audio linear and OTT/Streaming opportunities in markets assigned including how they best work together
- Extensive knowledge of the media and marketing business, particularly with experience in the TV and OLV investment space
- Complete knowledge of media partners’ programming, facilities, rates and personnel in the market or markets assigned
- Knowledge of estimating techniques and basic research - Knowledge of negotiating techniques - Excellent verbal and communication skills
- Microsoft Word & Excel
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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