Job Title

Communications Specialist III

Agency

Texas A&M University - Kingsville

Department

King Ranch Institute for Ranch Management

Proposed Minimum Salary

Commensurate

Job Location

Kingsville, Texas

Job Type

Staff

Job Description

About Texas A&M University–Kingsville

Texas A&M University–Kingsville (TAMUK), the oldest institution of higher learning in South Texas and a proud member of the Texas A&M University System, stands as the region’s premier university. TAMUK offers the widest range of academic programs and degrees in South Texas, provides exceptional learning and residential facilities, conducts impactful research, awards substantial scholarships, and has awarded more than 80,000 degrees in the institution’s 100-year history. The university is recognized for its unwavering commitment to student success, meaningful research, and deep community engagement. With a welcoming campus culture and strong regional partnerships, TAMUK offers faculty and staff a unique opportunity to make a lasting difference in the lives of students and the broader South Texas region.

Location: The University is located in historic Kingsville, a friendly, safe city of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo.

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Position Overview

The Communications Specialist III develops, implements, and manages comprehensive communication strategies across digital, print, and social media platforms to promote the King Ranch® Institute for Ranch Management program and products. This position is responsible for creating engaging content, designing impactful marketing materials, and leading product development initiatives to effectively reach target audiences. The incumbent coordinates special events, manages multimedia production, and tracks project timelines, ensuring brand consistency and alignment with organizational goals. Under general supervision, the Communications Specialist III serves as a leader in producing informative and promotional materials for a wide variety of institutional priorities. The Communications Specialist III operates under a dual reporting structure, reporting to both the King Ranch Institute for Ranch Management and the Office of Marketing and Communications

Essential Duties and Responsibilities

Digital and Print Communications

• Write, edit, design, and produce brochures, invitations, advertisements, flyers, newsletters, speeches, reports, podcasts, webinars, and other marketing collateral.

• Edit and update content for departmental website.

• Lead the development and implementation of a communications and advertising

Social Media Marketing

• Develop and execute social media strategies for multiple platforms.

• Create and schedule posts, monitor engagement, and analyze performance metrics.

• Maintain brand voice and respond to inquiries/comments on social media.

Product Development

• Collaborate with program leads to develop, design, and launch new informational and promotional products.

• Conduct market research to identify opportunities for communication materials or products.

• Oversee production timelines and costs.

Media Relations and Publicity

• Write and distribute press releases.

• Liaise with media outlets and coordinate interviews.

• Track and report media coverage.

Event Promotion and Management

• Plan, implement, and promote special events and programs.

• Manage photography, videography, and video editing for events and communication products.

• Coordinate publications and promotional materials with printers.

Reporting and Administrative Duties

• Maintain a tracking system for project timelines, costs, and deliverables.

• Prepare and submit progress reports.

• Generates ideas for communication strategy improvements.

Other Duties

• The above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned

Required Qualifications

• Education – Bachelor’s degree in an applicable field or equivalent combination of education and experience.

• Experience – Four years of related experience.

Preferred Qualifications

• Demonstrated experience writing, designing, and producing promotional materials for the agriculture industry.

• Experience managing digital marketing campaigns across web and social platforms.

• Experience in video production and editing.

• Advanced proficiency in graphic design software (Adobe Creative Suite or equivalent).

Knowledge, Skills, and Abilities

• Strong written and verbal communication skills.

• Ability to plan, coordinate, and execute multiple projects simultaneously.

• Excellent interpersonal and organizational skills.

• Ability to present information clearly and concisely.

• Proficient in digital marketing tools, website CMS, analytics platforms, and social media management tools.

• Knowledge of Microsoft Word, PowerPoint, and Excel spreadsheet applications.

• Ability to multitask and work cooperatively with others.

• Skilled in photography, videography, and video editing.

• Ability to generate creative ideas for marketing and communications.

• Familiarity with print production processes and vendor management.

Other Requirements

Physical Requirements

• No specific physical requirements beyond standard office work.

• May be required to move presentation materials or marketing collateral (up to 20 lbs.).

• Ability to travel independently to events and off-site locations as needed.

Other Requirements and Factors

• May require occasional travel and work beyond normal office hours, including weekends to support special projects/events.

• This position is security sensitive

• This position will require export-control authorization prior to starting employment.

• This position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and procedures.

• All tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and University safety requirements

Why Join the Javelina Nation?

Texas A&M University–Kingsville offers a supportive, mission-driven culture focused on excellence in teaching, research, and service. All employees enjoy:

• A welcoming campus community

• Opportunities for professional development

• Competitive benefits through the Texas A&M University System

• A rewarding experience of helping students achieve their academic and career goals

Shared Values: TAMUK employees uphold the Shared Values of Care, Integrity, Pride, Innovation, and Excellence, which form the foundation of the University’s culture and guide its strategic plan. More information on TAMUK’s Strategic Plan and Shared Values can be found here.

4DX: TAMUK employees actively engage in Franklin Covey’s 4 Disciplines of Execution (4DX) activities within their departments. TAMUK utilizes 4DX as the framework for pursuing strategic goals by creating a culture of high performance. This requires participation from all faculty and staff. More information on 4DX can be found here.

Caring Campus:  TAMUK employees embody the Institute for Evidence Based Change’s Caring Campus mindset, maintaining a collegial and caring attitude towards students and each other to foster student engagement and a positive, collaborative work environment. More information on Caring Campus can be found here.

Compensation & Benefits

Compensation: Commensurate with experience

Texas A&M University-Kingsville offers a career filled with purpose and opportunity in addition to competitive wages. In addition to base pay, TAMUK provides eligible employees a comprehensive Total Rewards package designed to support employees’ well-being, professional growth, and financial security.

BENEFITS (rules, policies, eligibility apply)

With our generous benefit package, robust professional development opportunities, strong retirement programs, and dedication to service excellence, TAMUK is a truly engaging and rewarding place to work.

Insurance:

• Medical

  • $0 - $30 per month for Employee Only coverage after university contribution ($920 value).

  • Up to 83% of premium covered by the university:

    • Employee and Spouse

    • Employee and Children

    • Employee and Family coverage

• Dental & Vision

• Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account

On-Campus Wellness Opportunities:

• TAMUK’s Wellness Program is designed to enrich lives through health and wellness programming that is meaningful and impactful.

Work Life Solutions:

• Counseling, Work Life Assistance, Financial Resources, and Legal Resources

Tuition Benefits:

• Employee Tuition Assistance Program

• Book scholarships

• Public Service Loan Forgiveness

Retirement:

• Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP), dependent on position

• Voluntary Tax Deferred Account/Deferred Compensation Plan

Employee Leave:

• 8+ hours of vacation per month

• 8 hours of sick leave per month

• 8 hours of paid Birthday leave

• 12-15 paid holidays per year

Additional Information

A federal proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Texas A&M University-Kingsville will not pay this fee. If immigration sponsorship may be required for employment, consult with private immigration counsel, at the individual’s expense, is recommended to determine whether the individual’s current immigration status would make a potential offer of employment from Texas A&M University-Kingsville subject to this fee.

In addition, on January 27, 2026, Texas Governor Abbott issued a moratorium on the filing of any new H-1B petitions unless approved by the Texas Workforce Commission. Accordingly, if sponsorship for employment visa status is required now or in the future, this moratorium may affect the university’s ability to employ the selected final candidate. TAMUK will adhere to applicable regulations regarding visa opportunities.

Application Instructions

During the application process applicants have one opportunity to enter the requested information, upload documents and submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.

Employment applications must include:

• Completed online application

• Cover Letter/Letter of Interest addressing qualifications

• Curriculum Vitae or Resume

• Contact information for 3 professional references

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.