In-Dealership Facilitator

Overview
Jackson Dawson is seeking an Automotive In-Dealership Facilitator to support a dealership training program for a major automotive client. This role is focused on improving the performance of sales and customer-facing teams through hands-on, in-person training.

The trainer will deliver programs centered on customer service excellence, relationship building, and foundational sales techniques. This individual should bring experience from automotive retail or a similar customer-facing sales environment, along with a strong passion for coaching teams to deliver exceptional customer experiences.

Employment Details

Responsibilities

• Deliver engaging, in-person training sessions on customer service best practices and core sales fundamentals
• Coach dealership staff on rapport building, active listening, and identifying customer needs
• Train teams across the full sales lifecycle, from initial engagement through closing
• Reinforce Sales 101 principles, including prospecting, qualifying, presenting, objection handling, and closing
• Provide real-time coaching through observation, role-play, and one-on-one feedback
• Partner with dealership leadership to identify performance gaps and tailor training solutions
• Build and maintain strong relationships with assigned dealership teams
• Participate in ongoing trainer development sessions
• Complete weekly administrative tasks, including time/expense reporting and status updates
• Support additional program needs as required

Qualifications

• 3+ years of experience in sales training, dealership operations, or customer experience coaching
• Automotive retail experience preferred, but not required
• Demonstrated ability to teach and reinforce core sales skills
• Strong communication, presentation, and interpersonal skills
• Ability to engage diverse audiences and adapt training styles as needed
• Proven coaching ability with a focus on driving behavioral change
• Comfortable working on-site in a dealership environment

Core Competencies

• Customer-focused mindset
• Coaching and mentoring capability
• Strong communication and influence
• Sales acumen
• Adaptability and problem-solving
• Excellent organization, time management, and responsiveness

Additional Requirements

• Ability to frequently walk, reach, stoop, kneel, and crouch in a dealership setting
• Willingness to travel Monday through Friday across the U.S. for the duration of the program (home on weekends)