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Platform Partner Marketing Manager (Fintech, 12 months renewable contract, Sydney/Melbourne)
AustraliaPosted 2 days ago
Contracthybrid
Job Description
Platform Partner Marketing Manager (Fintech, 12 months renewable contract, Sydney/Melbourne)
Department: Partner Marketing
Employment Type: Fixed Term Contract
Location: Australia
Description
ABOUT THE CLIENT
The client is financial services platform
ABOUT THE ROLE
We’re looking for an experienced, creative, results-oriented marketer to join our Global Partner Marketing team. Our mission is to create an outstanding experience for our partners, supporting them with the right engagement, resources, and incentives as they start, run and scale their business with us. The Platform Partner Marketing Manager will work directly with some of our most strategic SaaS platform partners to understand our joint users, build joint marketing plans, execute co-marketing campaigns to drive customer acquisition and activation, and ultimately help partners grow their business. As an early member of the Partner Marketing team, you will have the opportunity to help build out our platform partner marketing strategy and investment model.
We're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
Key Responsibilities
- Define annual joint marketing strategies, objectives, and measures of success with a portfolio of our top SaaS platform partners
- Build joint messaging and produce bespoke co-marketing activations with your portfolio of partners
- Execute co-marketing plans and activities (e.g. joint email campaigns, co-branded webinars etc.) with your partners to drive scaled acquisition of new users and product upsell through partners, and create sales pipeline with and through partners
- Integrate your partners into campaigns by collaborating with cross-functional marketing teams such as Campaign Marketing, Regional Marketing, and Demand Generation
- Administer and optimize market development funds with each partner to drive ROI
- Track and measure performance of co-marketing activities and share learnings with the rest of the team to identify the most impactful levers to drive customer acquisition and activation through platform partners
- Work closely with the Platform Sales and Global Partnership teams to jointly increase adoption via your portfolio of partners and their satisfaction with the company platform
Skills, Knowledge & Expertise
- 6-10 years of relevant B2B marketing experience
- Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes
- Experience shaping joint messaging and creating content with partners
- Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
- Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue