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Job Description
- Serve as the authoritative strategic lead for APAC brand marketing voice for APAC new launches within the global Pixel campaign ecosystem, shaping upstream global strategy to deliver localized regional success.
- Synthesize and inject APAC consumer insights and performance data into upstream global creative and strategic development.
- Evaluate global briefs, concepts, and production phases to ensure multi-channel assets, with a focus on Above the line (ATL) assets, are optimized and "fit for purpose" for the region.
- Adapt global brand platforms to ensure they land authentically within APAC and work with local markets to understand nuances and advocate where there might be gaps.
- Act as the primary regional lead representing Google Pixel's APAC Social Strategy across the broader organization and dedicated global task forces and advocate social-first creative development and platform innovation during upstream global campaign planning.