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Business Development Manager Greater China
UKPosted 4 months ago
remote
Job Description
ABRSM is The Associated Board of the Royal Schools of Music and a global music education charity. At the heart of everything we do is our belief that music enriches lives. Building on our heritage, we offer face-to-face and digital exams, sheet music, recordings, apps and courses for students and teachers across the world.
In partnership with four Royal Schools of Music, we carry on a long legacy of musical excellence. More than an awarding organisation, we support learners from the first note they play, and empower teachers who help build musical skills and encourage progress around the world.
As a charity, we use all of the surpluses we generate to make significant donations towards music education initiatives and to develop our support for learners and teachers around the world. We advocate for music and its many forms, playing our part to ensure the future of music education and its place in society.
Together with our partners, our teachers and others around the world, we’ve been nurturing the future of music since 1889—to help people start or continue their journey.
Job purpose
· To drive business development across Greater China, ensuring the achievement of agreed targets for exam entries, publication sales, and digital product adoption
· To set up and manage an authorised agent network in Mainland China.
· To lead and support Regional Development Executive (RDE) based in Hong Kong.
· To cultivate and strengthen key business relationships across East Asia.
· To contribute to the expansion into new markets and the development of innovative products and services.
· To provide ABRSM management with actionable market intelligence that may significantly impact sales performance in the region.
Job context and scope
The Business Development Department plays a pivotal role in revenue growth, customer strategy formulation, cross-functional product development, stakeholder and customer engagement, and the execution of global sales and marketing initiatives.
Organisation
See separate organisation chart.
ABRSM is The Associated Board of the Royal Schools of Music and a global music education charity. At the heart of everything we do is our belief that music enriches lives. Building on our heritage, we offer face-to-face and digital exams, sheet music, recordings, apps and courses for students and teachers across the world.
In partnership with four Royal Schools of Music, we carry on a long legacy of musical excellence. More than an awarding organisation, we support learners from the first note they play, and empower teachers who help build musical skills and encourage progress around the world.
As a charity, we use all of the surpluses we generate to make significant donations towards music education initiatives and to develop our support for learners and teachers around the world. We advocate for music and its many forms, playing our part to ensure the future of music education and its place in society.
Together with our partners, our teachers and others around the world, we’ve been nurturing the future of music since 1889—to help people start or continue their journey.
Job purpose
· To drive business development across Greater China, ensuring the achievement of agreed targets for exam entries, publication sales, and digital product adoption
· To set up and manage an authorised agent network in Mainland China.
· To lead and support Regional Development Executive (RDE) based in Hong Kong.
· To cultivate and strengthen key business relationships across East Asia.
· To contribute to the expansion into new markets and the development of innovative products and services.
· To provide ABRSM management with actionable market intelligence that may significantly impact sales performance in the region.
Job context and scope
The Business Development Department plays a pivotal role in revenue growth, customer strategy formulation, cross-functional product development, stakeholder and customer engagement, and the execution of global sales and marketing initiatives.
Organisation
See separate organisation chart.
Nature and purpose of internal and external contacts
Internal
· Business Development Director in relation to developing pricing strategy, sales budgets, forecasts, phasing and performance
· Members of the Global Business Development team to ensure effective communication and collaboration as well as sharing expertise and skills, troubleshooting and providing mutual support as required
· Colleagues within Product Development and their teams in relation to product forecasting, developing and agreeing sales and marketing plans, feeding into collective problem solving related to specific projects and work
The Insight team to ensure that the necessary data and research is available to understand customer needs
· Regional Development Executives and Publications Sales Manager, in relation to ongoing work, setting objectives and monitoring progress
· Finance in relation to forecasting and budgeting etc.
· SLT and members of the Corporate Management Group as required in relation to advising on commercial matters
· All other ABRSM colleagues as required
External
· Any key customer (existing and potential), by phone, email, events and meetings in the Greater China in relation to business development or resolving issues which fall outside of agreed policy
Remit of role
Responsible for the relevant income and expenditure budget(s)
Spending decisions within authorisation limits
Managing and leading the regional consultants
Resolving relationship issues without escalation, to a maximum financial impact of £3,000
Typical problems escalated to line manager
Significant relationship issues with customers (trade or end-user) which have the potential financial impact of over £3,000
Budget overspend
Difficulties delivering on agreed objectives
Complex relationship issues with colleagues within or outside the department
Nature and range of impact
Greater China is a significant market for ABRSM and this role will ensure we have the right research and focus on opportunities. e
Allocation, review and approval of work
The job holder is responsible for planning and prioritising their own activities in order to meet their responsibilities and the department goals as agreed with theBusiness Development Director against objectives and competencies is assessed throughout the year by theBusiness Development Director in accordance with ABRSM’s performance management cycle.
Equipment operation
Standard office equipment.
How to Apply
Please submit your CV and a cover letter outlining your interest in the role and your suitability for the position. Applications are reviewed on a rolling basis, so we encourage you to apply as soon as possible. Due to the high volume of applications received, only shortlisted candidates will be contacted.
We welcome applications from people of all backgrounds and experiences. If you require any adjustments during the recruitment process, please let us know.