Job Title

Digital Engagement Coordinator

Agency

Texas A&M University - Kingsville

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

Kingsville, Texas

Job Type

Staff

Job Description

About Texas A&M University–Kingsville

Texas A&M University–Kingsville (TAMUK), the oldest institution of higher learning in South Texas and a proud member of the Texas A&M University System, stands as the region’s premier university. TAMUK offers the widest range of academic programs and degrees in South Texas, provides exceptional learning and residential facilities, conducts impactful research, awards substantial scholarships, and has awarded more than 80,000 degrees in the institution’s 100-year history. The university is recognized for its unwavering commitment to student success, meaningful research, and deep community engagement. With a welcoming campus culture and strong regional partnerships, TAMUK offers faculty and staff a unique opportunity to make a lasting difference in the lives of students and the broader South Texas region.

Location: The University is located in historic Kingsville, a friendly, safe city of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo.

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Job Description Summary

The Digital Engagement Coordinator, under general supervision, assists with the execution of marketing initiatives that enable services, events and/or products to meet business objectives. Develops and implements marketing and engaging digital content in support of recruitment and general brand awareness. 

Essential Duties and Responsibilities 

Content Creation 

• Create engaging content for social media platforms including, but not limited to, Facebook, Instagram, LinkedIn & YouTube Shorts. 

• Support live event coverage through real-time social media posting, photography, and short-form video creation. 

• Recruit, train and lead the student content creator team. 

• Ensure content reflects the appropriate institutional tone, follows brand standards, accessibility guidelines, and platform best practices. 

Strategy & Data  

• Assists in planning, developing, and scheduling social media content calendars aligned with organizational priorities. 

• Assists in planning, developing, and scheduling e-communications across platforms, including but not limited to, email and text messaging. 

• Monitor audience engagement and assist with responding to comments, messages, and inquiries as appropriate. 

• Track and report basic social media performance metrics including reach, engagement, impressions, and follower growth. 

• Maintain organized digital asset libraries including photos, videos, and graphics. 

Communication and Stakeholder Engagement 

• Serves as a point of contact for inquiries related to social media and other digital communication. 

• Collaborates with campus departments, student ambassadors and MARCOM team to enhance digital storytelling.  

• Contributes to campus-wide social media and digital accessibility training.  

Minimum Qualifications

Required Education

Bachelor’s degree in marketing or communications field or equivalent combination of education and experience. 

Required Experience

Three years of related experience. 

Preferred Qualifications

• 1-3 years of content creation for a brand or organization

Knowledge, Skills, and Abilities

• Ability to effectively communicate both orally and in writing

• Knowledge of word processing and spreadsheet applications

• Strong interpersonal and organizational skills

• Knowledge of social media trends and audience engagement best practices

• Knowledge of digital accessibility standards

• Knowledge of SEO and digital discoverability practices

• Ability to positively and professionally interact with clients and staff

• Strong presentation skills

• Working knowledge of office software and instructional programs

• Skilled in project coordination in a deadline-driven, fast-paced environment

• Knowledge of principles and methods for teaching and instructing individuals and groups

• Skilled in utilizing various learning and active listening strategies

• Ability to orally comprehend and express information and use inductive and deductive reasoning

• Ability to facilitate and adapt course and the course content

• Ability to positively and professionally interact with clients and staff, groups of various sizes

• Ability to multitask and work cooperatively with others

Why Join the Javelina Nation?

Texas A&M University–Kingsville offers a supportive, mission-driven culture focused on excellence in teaching, research, and service. All employees enjoy:

• A welcoming campus community

• Opportunities for professional development

• Competitive benefits through the Texas A&M University System

• A rewarding experience of helping students achieve their academic and career goals

Shared Values: TAMUK employees uphold the Shared Values of Care, Integrity, Pride, Innovation, and Excellence, which form the foundation of the University’s culture and guide its strategic plan. More information on TAMUK’s Strategic Plan and Shared Values can be found here.

4DX: TAMUK employees actively engage in Franklin Covey’s 4 Disciplines of Execution (4DX) activities within their departments. TAMUK utilizes 4DX as the framework for pursuing strategic goals by creating a culture of high performance. This requires participation from all faculty and staff. More information on 4DX can be found here.

Caring Campus:  TAMUK employees embody the Institute for Evidence Based Change’s Caring Campus mindset, maintaining a collegial and caring attitude towards students and each other to foster student engagement and a positive, collaborative work environment. More information on Caring Campus can be found here.

Compensation & Benefits

Compensation: Commensurate with experience

Texas A&M University-Kingsville offers a career filled with purpose and opportunity in addition to competitive wages. In addition to base pay, TAMUK provides eligible employees a comprehensive Total Rewards package designed to support employees’ well-being, professional growth, and financial security.

BENEFITS (rules, policies, eligibility apply)

With our generous benefit package, robust professional development opportunities, strong retirement programs, and dedication to service excellence, TAMUK is a truly engaging and rewarding place to work.

Insurance:

• Medical

  • $0 - $30 per month for Employee Only coverage after university contribution ($920 value).

  • Up to 83% of premium covered by the university:

    • Employee and Spouse

    • Employee and Children

    • Employee and Family coverage

• Dental & Vision

• Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account

On-Campus Wellness Opportunities:

• TAMUK’s Wellness Program is designed to enrich lives through health and wellness programming that is meaningful and impactful.

Work Life Solutions:

• Counseling, Work Life Assistance, Financial Resources, and Legal Resources

Tuition Benefits:

• Employee Tuition Assistance Program

• Book scholarships

• Public Service Loan Forgiveness

Retirement:

• Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP), dependent on position

• Voluntary Tax Deferred Account/Deferred Compensation Plan

Employee Leave:

• 8+ hours of vacation per month

• 8 hours of sick leave per month

• 8 hours of paid Birthday leave

• 12-15 paid holidays per year

Additional Information 

Physical Requirements

• Ability to work outdoors exposed to various weather conditions, potential allergens, elevated noise levels, and heat 

• Ability to travel independently to other and/or remote locations 

Other Requirements and Factors

• This position is security sensitive

• This position will require export-control authorization prior to starting employment.

• This position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and procedures

• All tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and University safety requirements 

• This position will require work beyond normal office hours and/or work on weekends

A federal proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Texas A&M University-Kingsville will not pay this fee. If immigration sponsorship may be required for employment, consult with private immigration counsel, at the individual’s expense, is recommended to determine whether the individual’s current immigration status would make a potential offer of employment from Texas A&M University-Kingsville subject to this fee.

In addition, on January 27, 2026, Texas Governor Abbott issued a moratorium on the filing of any new H-1B petitions unless approved by the Texas Workforce Commission. Accordingly, if sponsorship for employment visa status is required now or in the future, this moratorium may affect the university’s ability to employ the selected final candidate. TAMUK will adhere to applicable regulations regarding visa opportunities.

Application Instructions

During the application process applicants have one opportunity to enter the requested information, upload documents and submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.

Employment applications must include:

• Completed online application

• Curriculum Vitae or Resume

• Contact information for 3 professional references

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.