Analyst-Marketing, Digital Engagement

The Digitization team is at the forefront of shaping best-in-class digital customer experiences for American Express Card Members. Our mission is to drive deep engagement, loyalty, and satisfaction by delivering seamless, data-driven digital journeys across servicing, payments, and next-generation platforms.

We are seeking a Marketing Analyst who is passionate about leveraging digital channels to enhance customer engagement and accelerate adoption of innovative capabilities—including new and emerging payment solutions. This role sits at the intersection of Digital Marketing, Customer Experience, and Growth of Payment Innovation by creating marketing strategies and its implementations for the active of Online Services, Amex App on mobile phone, and Digital payments like Apple Pay, Google Pay by offering the opportunity to directly influence how millions of Card Members discover, adopt, and engage with both existing and next-generation payment experiences.

You will work closely with cross-functional stakeholders across local and global teams, as well as external partners, to design and execute impactful marketing strategies that drive usage, engagement, and business growth in Japan.

1. Lead end-to-end marketing planning and execution for digital capabilities, including Amex App, Card Member online services, and new payment products/solutions, with a strong focus on driving customer adoption and engagement. 
2. Develop go-to-market strategies for new payment initiatives, including positioning, customer segmentation, and integrated marketing campaigns to accelerate awareness and usage. 
3. Own and continuously optimize personalization capabilities across digital channels, partnering with global and local teams to design and implement data-driven strategies that balance customer satisfaction and business objectives.
4. Act as a digital engagement subject matter expert for key strategic projects within International Card Services (ICS), supporting major priority initiatives such as product refreshes and enhancements across areas including lending, Membership Rewards, insurance, and customer marketing.Identify digital customer engagement opportunities and define the business requirements needed to support strategic projects from a digital marketing perspective.

• 3+ years of experience in marketing, digital marketing, or product marketing, ideally in a data-driven environment 
• Experience or strong interest in payments, fintech, or new digital products/services 
• Understanding of digital marketing, campaign management, and customer lifecycle management; experience with data analysis is a plus 
• Proven ability to develop go-to-market strategies and drive product adoption 
• Self-starter with a strong customer-first mindset and passion for innovation 
• Excellent communication and stakeholder management skills, with the ability to influence and drive alignment across diverse teams 
• Strong collaboration skills with the ability to lead initiatives across multiple stakeholders 
• Fluency in Japanese (native level) and business-level English (written and spoken)

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.