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Job Description
- Define the core themes and engaging arguments that dictate how Google Ads messaging engages with the market.
- Lead the messaging for our Global Ads Narrative – the definitive strategic narrative for Sales, refreshed three times a year to reflect the rapid velocity of our product launches and shifts in the macro environment.
- Partner closely with the Global Market Insights team to identify and prioritize the data-backed proof points (first-party and third-party) needed to neutralize participant narratives. You’ll also guide our research and message testing needed to make our content indestructible.
- Own the strategic arc of our industry events and executive communications.
- Use generative AI tools for deep-dive research, data synthesis, and narrative iteration, setting the standard for how technology is used to sharpen strategic thinking.