Marketing Communications & Media Manager

Role Description:

Platinum Performance was founded in 1996 by renowned equine veterinarian, Dr. Doug Herthel to support his cases in veterinary practice. From its earliest days, the company has held a strong commitment to veterinarians and the highest respect for their role in guiding the health, wellness and performance of the horse. For nearly 30 years, Platinum Performance, now a wholly owned subsidiary of Zoetis, has been developing, manufacturing, and marketing premium nutritional product formulas for wellness and athletic performance in horses as well as a range of pet care nutritional supplements.

 

The Advertising & Media Planning Manager is responsible for leading the advertising and media strategy, annual planning, and budget management to maximize brand impact and business growth. This role oversees development of integrated media plans and the end-to-end production of marketing assets and content, ensuring all materials align with strategic objectives, brand standards, and regulatory/compliance requirements. This role collaborates very closely with other members of the marketing team as well as cross-functionally with E-Comm, Sales, Insights/Analytics, Legal/Regulatory, and external partners to deliver measurable results that live up to the Platinum standards of quality. Strong attention to detail, analytical skills, a strategic mindset and a passion for animal health and nutrition. This role reports to the Senior Marketing Manager.

 

 

Key Responsibilities:

• Own the annual and quarterly advertising and media strategy aligned to brand and business objectives.
• Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships).
• Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy.
• Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation).
• Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan.
• Responsible for development, review, and delivery of marketing assets and content across channels including but not limited to writing content, art directing on layouts, email direction, submitting JIRA tickets and routing assets for approval.
• Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences.
• Partner with analytics and channel owners to improve funnel performance (CTR, CVR, CAC, ROAS, LTV, etc.).
• Support owned-channel content strategy (SEO & AEO fundamentals, content governance, and engagement best practices).
• Develop and operationalize audience segmentation using first-party data, market insights, and behavioral signals.
• Apply AI/ML-informed approaches (where approved) to refine segmentation, personalization, lookalike modeling, and next-best-action recommendations.
• Ensure segmentation approaches are privacy-aware and compliant with internal policies and applicable regulations.
• Ensure assets are on strategy, on brand, and optimized for channel requirements and audience needs.
• Maintain creative calendars, versioning, and distribution of final approved files; ensure efficient content reuse/adaptation.
• Serve as day-to-day lead for media and creative designers (briefing, timelines, performance reviews, deliverables, and quality).
• Collaborate with Brand/Portfolio Marketing, Sales, and other stakeholders to align messaging, campaigns, and go-to-market priorities.
• Coordinate review/approval workflows with Legal/Regulatory/Medical as applicable; ensure compliant claims and documentation.
• Support key launches and initiatives with integrated plans, toolkits, and readiness communications.
• Represents Platinum Performance at tradeshows and events periodically.

 

Qualifications:

• Strategic thinking and strong marketing fundamentals (positioning, messaging, audience segmentation).
• Budget management, forecasting, and comfort with financial reporting.
• Strong project management: timelines, scope, stakeholders, approvals, and deliverable quality.
• Data-driven decision-making; ability to interpret performance data and optimize plans.
• Excellent written and verbal communication; strong briefing and presentation skills.
• High attention to detail and ability to thrive in a fast-paced environment.
• Proven track record managing multi-channel media plans and budgets with measurable outcomes.
• Experience leading creative development/production and asset management across digital and offline touchpoints.
• Experience working cross-functionally and managing external vendors.
• Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
• Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Listens and gets clarification; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively; Presents numerical data effectively; Able to read and interpret written information.
• Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals, Strives to continuously build knowledge and skills.
• Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Meets productivity standards; Completes work in timely manner; Strives to increase productivity.
• Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Works fluidly with other team members to solve client needs and animal health challenges.

 

Education and Experience:

• BS/BA required. MBA or advanced degree a plus.
• 5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred).
• Knowledge of equine industry and nutritional products preferred.
• Ability to perform a variety of tasks utilizing a wide degree of creativity and attention to detail in a fast-paced work environment.
• Hands-on familiarity with key platforms and tools (e.g., Google/Meta/LinkedIn, DSPs, GA4, ad servers, social listening, DAM tools).
• Experience with media mix modeling, incrementality testing, or advanced measurement approaches.
• Excellent leadership, organization and communication skills required.
• Strategic thinker with a growth mindset and curiosity about animal health and nutrition.

 

The US base salary range for this full-time position is $93,000.00 - $140,000.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

 

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

 

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

 

Visit zoetisbenefits.com to learn more.

 

 

Part time

 

 

Regular

 

 

Colleague

 

 

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

 

 

Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

 

 

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.