- Drive Primary & Secondary Sales in the territory in line with the business objectives of the company
- Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory
- Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory
- Prepare market execution plan (day-wise MJP) & submit weekly reports
- Provide ground-level inputs for promotions, local activations & demand forecasting exercise
- Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory
- Claim management - Ensuring timely submission of stockiest claim along with supporting documents adhering to the company’s guidelines
- Build capability of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training
- Timely review/ communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion, delivery
- Co-ordination with Finance team for pricing issues, accounts settlement, claims management.
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