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- Drive Primary & Secondary Sales in the territory in line with the business objectives of the company.
- Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory.
- Secondary sales (On Premise and Institutional Distribution) - Increase number of FS outlets, maintain high service level, drive usability and range selling of assigned categories of products and ensure commercial hygiene in the territory
- Prepare market execution plan (day-wise MJP) & submit weekly reports
- Provide ground-level inputs for promotions, local activations & demand forecasting exercise.
- Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory.
- Timely review/ communication with DBs to maintain timely supplies. Real-time follow-ups with DBs for stock conversion, delivery
- Co-ordination with Finance team for pricing issues, accounts settlement, claims management.
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