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Job Description
- Identify and map the influencer agency landscape in Australia and New Zealand (AUNZ). Find the "movers and shakers"—agencies and platforms that are currently steering the social and paid media strategies for the region’s biggest brands.
- Build and maintain C-suite relationships with specialized influencer agencies, acting as a consultant to help them expand their businesses through YouTube.
- Directly influence the adoption of YouTube’s paid media products (Shorts, Video Action Campaigns, etc.) within influencer-led campaigns to hit the business growth goals.
- Serve as the internal and external subject matter expert on how the influencer economy intersects with traditional media buying. Bridge the gap between "creator content" and "paid media performance.
- Partner with the wider Google Ads and YouTube specialist teams to create unified "Go-to-Market" strategies that capture social-first budgets.