Performance Analyst

Job Description

Performance Analyst

Role Profile
 

Purpose of Role

The Performance Analyst will play a critical role in driving data-led decision-making across Admissions and Retention. Analogous to a Financial Planning and Analytics (FP&A) role in finance, this position focuses on commercial and operational performance, using data to evaluate funnel efficiency, channel and campaign performance, conversion outcomes, cohort performance, and customer lifetime value across the student lifecycle.

This role is suited to an analyst with three to five years of experience in a rigorous B2C sales and commercial environment, who brings strong analytical discipline, structured problem-solving, and the ability to partner closely with commercial teams. The analyst is expected to not only report performance, but to form hypotheses, validate them with data, and translate insights into action, leveraging both traditional BI tools and AI‑enabled analytics workflows.

About ISP Malaysia

One of the leading education groups in Malaysia, ISP Malaysia operates the Tenby Schools, Asia Pacific Schools and Straits International Schools. Our nine schools are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.

Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while 5 of the schools also offer the Malaysian National Curriculum. With over 8,000 students, we have a 60-year history of providing education to students in the country and have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

ISP Malaysia is part of ISP, a global community of over 80 international schools across more than 20 countries.

Key Benefits 

• A culture of engagement and trust, where staff contributions are recognised and valued.

• A passionate and motivated team of professionals who put children at the heart of decision-making.

• An embedded commitment to professional development and employee well-being. 

• Access to expertise, best practice sharing and learning opportunities across countries and cultures.

• Competitive remuneration.

• Medical outpatient and insurance benefits.

• Flexible working arrangements.

• Fee discount for children of employees

Performance Analyst – Key Responsibilities

1. End‑to‑End Funnel Analytics

• Analyse the full enquiry → admissions → enrolment funnel across digital and offline channels.

• Track and interpret key performance metrics including:

  • Lead volume, quality, and source mix,

  • Conversion rates across funnel stages,

  • Cost per lead / cost per enrolment,

  • Time-to-conversion and intake yield.
     

• Identify structural issues, bottlenecks, and performance gaps by campus, grade, channel, and intake, and propose solutions.

2. Channel Effectiveness & ROI Analysis

• Evaluate channel and programme effectiveness across online (website, CRM, etc) and offline (events, school visits, referrals) channels.

• Link channel investment to downstream enrolment outcomes, not just lead volume.

• Support A/B testing, experimentation, and programme optimisation through structured analysis.

• Partner closely with commercial and operational leaders to validate assumptions with data.

3. Admissions & Sales Performance Insights

• Analyse admissions pipeline health and counselor performance.

• Support prioritisation of leads and optimisation of follow-up strategies.

• Provide insights on conversion drivers, objections, and parental decision patterns.

• Assist with enrolment forecasting and intake planning.

4. Retention, Loyalty & Cohort Analysis

• Track and analyze student retention and attrition trends by cohort, tenure, grade, and campus.

• Identify early indicators of churn and loyalty.

• Quantify the impact of engagement, academic, or service initiatives on retention outcomes.

• Support long-term value and cohort-based performance analysis.

5. AI‑Enabled and Structured Insight Generation

• Use AI tools (e.g. AI copilots, advanced spreadsheet features, BI automation, prompt-based analysis) to:

  • Accelerate data analysis and reporting,

  • Automate repetitive workflows,

  • Improve speed and quality of insight generation.
     

• Apply a hypothesis-driven, highly structured problem-solving approach.

• Translate complex analyses into clear, decision-oriented narratives for senior stakeholders.

• Build and maintain dashboards, recurring reports, and analytical frameworks that scale.

What Success Looks Like

• Leadership has clear, trusted visibility into channel, admissions, and retention performance.

• Decisions on spend, resourcing, and strategy are increasingly data-backed and hypothesis‑tested.

• Commercial and admissions teams operate against shared metrics and aligned performance views.

• Analytics outputs are timely, structured, and action-oriented, rather than purely descriptive.

• Strong stakeholder relations with the ability to drive collaborative working environments across the schools and regional teams.

Line management

The Performance Analyst will report to the Regional Director of Sales and Admissions, Malaysia.

Qualifications and Experience

Education: Bachelor’s Degree in Business Administration/Marketing/Business Analytics or a related field. 

Education-industry experience is an advantage but not essential. Candidates may show transferable skills from other high-value and predominantly B2C sales environments with a blended off/online sales and marketing approach.

• Three to five years of experience in:

  • Business Intelligence, Commercial Analytics, Growth Analytics, FP&A, or similar roles.

  • A B2C, sales- and marketing-driven business where:

    • Marketing generates leads (online and offline).

    • Sales or admissions drives primarily offline conversion.

    • Retention and customer loyalty materially impact value.
       

• Demonstrated experience in cohort-based and lifecycle analysis, including:

  • Cohort performance tracking.

  • Retention and attrition analysis.

  • Customer or student lifecycle metrics.

  • LTV or long-term value thinking (formal or informal).
     

• Proven experience partnering closely with commercial teams, such as:

  • Sales or admissions teams.

  • Growth or marketing teams.

  • Regular interaction focused on improving funnel conversion, prioritisation, and performance outcomes.
     

• Experience working with imperfect, real-world data and still producing decision‑useful insights.

Technical and Analytical Skills

• Strong analytical foundations and a highly structured thinking approach.
   

• High proficiency in:

  • Excel / Google Sheets (advanced formulas, structured analysis, basic modelling).

  • BI tools such as Power BI, Tableau, Looker, or equivalent.
     

• Familiarity with AI tools used to:

  • Accelerate analysis and insight generation.

  • Automate or streamline recurring analytical workflows.

  • Improve clarity, speed, and productivity.
     

• Experience working with CRM or lead management systems is strongly preferred.

Behavioural and Cognitive Attributes

• Commercially minded with strong business judgment.

• Naturally hypothesis-driven; comfortable testing, validating, and refining conclusions.

• Able to simplify complex analysis into clear, decision-oriented narratives.

• Ownership-oriented, detail-conscious, and continuously improving analytical rigor.

ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

Cognitive

• Strategic, commercial and financial acumen

• Understands education sector and what drives success

• Outcome-driven with strong a strong focus on results

• Shares our ambition and goals and champions desired change

• Delivers strategic outcomes by inspiring and motivating their team to work towards shared goals

• Demonstrates financial understanding when making decisions and taking action

• Keeps self and team organised and on track

• Creative Problem Solver

• Tackles challenges in an organized and systematic way and finds solutions

• Sees problems as opportunities to improve and better deliver against organisational priorities

• Creates a safe environment within team to encourage innovation and problem-solving

• Empowers team to apply creativity and flexibility to overcome challenges

• Identifies risks and creates and implements mitigation plans

Interpersonal

• Intentionally connects

• Supports, enables and inspires others to give their best

• Takes time to understand their team and personalise individual experiences

• A skilled identifier of talent who recognises the value of soft skills (emotional intelligence, drive, learnability etc.) as predictors of potential

• Focuses on people development through coaching and mentoring, sharing their experiences and insight

• Recognises and celebrates successes

• Collaborative & Communicative

• Develops and shares our collective vision

• Encourages collaboration and teamwork, making people feel like they are working and succeeding together

• Open-minded; actively listening and seeking and welcoming feedback

• Communicates honestly, transparently and with genuine care and empathy

• Articulates thoughts and ideas clearly and adjusts how they communicate to the person or situation

Self-Leadership

• Amazing learner

• Self-aware, humble and a good listener

• Manages their own personal development, focusing on continuous learning and getting better

• Is open about their own areas for development and encourages their team to be the same

• Builds a team with complementary skillsets to support them in areas where they are not so naturally-suited

• Curious; asks questions, explores and builds on ideas

• Resilient

• Practices self-care and encourages their team to do the same

• Uses inner strength when times are challenging or when working outside of their comfort zone

• Understands their own qualities, skills, emotions and triggers and uses this understanding to remain composed and confident in uncertainty

• Recovers positively from setbacks, using them as an opportunity

Digital

• Technologically literate

• Digital collaborator, who works effectively with technical specialists

• Stays up to date with the latest technology and trends and knows how these can be applied in their role

• Demonstrates an adaptive techmindset, constantly evolving their understanding and application of what is possible using tech

• Assesses the impact of new technologies for their role and the organisation

• Digital data fluent

• Effectively interprets digital data and uses it in decision-making

• Collects, shares and analyses evidence to demonstrate impact, make connections and set improvement targets

• Connects data from different digital sources to design, develop and implement action

• Simplifies complex digital data into clear and understandable information for different audiences

• Uses a mix of digital data, experiences, instinct and context to make decisions

Global

• Values-driven

• Role models the ISP Principles

• Prioritises wellbeing, inclusion and belonging and is caring, considerate and supportive of their team

• Demonstrates a multi-cultural mindset and respects the different values, behaviours, attitudes and practices across cultures

• Seeks different perspectives and integrates diversity of thought from team

• Sustainability-focused

• Considers the environmental and social impact of their decisions and finds ways to minimise these

• Uses their passion and credibility to challenge ways of thinking

• Advocates for policies and practices that support a more sustainable future

• Identifies inefficiencies and wastefulness and prioritises productive and balanced use of resources.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.