CRM Executive

Job Description Are you passionate about CRM, and ready to lead impactful campaigns that make a difference? Join us as a CRM Executive and help shape our customer journey! This role is perfect for someone proactive and data-driven, ready to build, execute, and optimize multi-channel campaigns that engage and retain our audience across email, SMS, push notifications, social, and direct mail. You’ll be collaborating closely with the CRM Manager and regional marketing teams, driving our CRM strategy forward to keep the customer at the heart of everything we do. Responsibilities: Campaign Execution: Build, implement, and execute engaging Email, SMS, Inbox Message, Push Notification, Facebook, and Direct Mail campaigns. Automated Journeys: Develop and manage lifecycle communication flows, like welcome, decliner, birthday, and reactivation journeys. Testing & Optimization: Create a structured test-and-learn approach for continuous campaign improvements—testing offers, creative styles, segmentation, and more. Customer Journey Mapping: Map and document automated customer journeys, ensuring a seamless and engaging experience. Quality Assurance: Maintain high standards in communications by adhering to QA processes and A/B testing ideas. Performance Analysis: Assess and report weekly on campaign performance in Power BI and Adobe Campaign, leveraging insights for ongoing optimization. Data-Driven Decisions: Use customer data to personalize communications, monitoring customer behavior to improve targeting and relevance. Insightful Reporting: Conduct analysis on target vs. control groups to produce actionable reports demonstrating commercial impact. Collaboration & Strategy: Work with Planning Managers and Marketing teams to develop automation strategies and enhance campaigns. Customer Focused: Keep the customer experience at the core of all communications, stay updated on CRM trends, and understand best practices to stand out from competitors. Tool Proficiency: Utilize Movable Ink, Taxi, Validity, and Litmus for robust campaign execution and testing across devices. Why You Should Apply: This role isn’t just about managing campaigns—it’s about making an impact. You’ll have hands-on experience with innovative CRM tools, a dynamic team environment, and the chance to continuously improve customer engagement. If you’re excited by data, strategy, and connecting with customers through smart CRM, this is the perfect opportunity to elevate your career. ##LI-RB1 #LI-Onsite   Qualifications   What We’re Looking For: CRM & Tools: Experience with CRM, HTML basics, and tools like Taxi, Litmus, and Movable Ink. Gaming Insights: Understanding of gaming segmentation for targeted campaigns. Email & Adobe Campaign: B2C email experience, ideally with Adobe Campaign. Leadership: Inspires excitement, fosters team success. Stakeholder Savvy: Builds strong, tailored relationships. Data-Driven: Web analytics and UTM tracking knowledge is a plus. Bring your CRM passion to a role that drives data-backed, engaging campaigns!