Back to jobs
Tata Consumer Products

Deputy General Manager - Marketing Innovation - Soulfull

INPosted 1 weeks ago
remote

Job Description

 

 

 

Designation
Deputy General Manager, Innovation Soulfull


Function
Marketing Innovation, Soulfull
Location
Mumbai
Reporting To
VP, Soulfull

 

 

Job Description

 

 

What are the Key Deliverables in this role?

 

  1. Consumer Love- Create products and propositions for market making and category creation .
  • Uncover emerging consumer tensions, behaviors and unmet needs
  • Translate insights into compelling millet-first solutions
  • Build distinctive propositions, products and experiences consumers love

 

  1. Innovation Strategy- Build the roadmap that makes Soulfull the market maker for millets in India.
  • Identify future growth spaces, occasions and category opportunities
  • Build a pipeline of breakthrough innovations across breakfast, snacking and mini-meals
  • Shape the future role of millets in modern Indian food culture

 

  1. Business Building- Create growth platforms, not just product launches.
  • Develop scalable business opportunities from concept to commercialization
  • Build robust business cases, growth models and launch plans
  • Deliver innovation-led growth, premiumization and market expansion

 

  1. Operational Excellence- Turn ideas into successful launches at speed.
  • Lead cross-functional teams from concept through market launch
  • Drive disciplined innovation governance and portfolio prioritization
  • Build strong partnerships across R&D, Supply Chain, Sales and Finance

 

What are the Critical success factors for the Role?

  • 8-10 years of marketing experience (Innovation and business)
  • Business acumen
  • Crafting acumen
  • Collaboration and influencing

What are the Desirable success factors for the Role?

  • Ecom Experience

 

 

See Your Match Score

Sign up and Renata will show you how this job matches your skills and experience.

Get Started Free
Deputy General Manager - Marketing Innovation - Soulfull at Tata Consumer Products | Renata