Director, Product Marketing (Gym Segment)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing (Gym Segment) based in United States.

This is a high-impact leadership role responsible for shaping how a flagship gym-focused product is positioned, launched, and scaled across the market. You will define the core narrative that connects product value to customer needs, ensuring clarity, differentiation, and commercial impact across all go-to-market motions. The role sits at the intersection of Product, Sales, and Customer Success, requiring strong cross-functional influence and strategic judgment. You will lead product launches, drive adoption strategies, and build competitive intelligence into everyday decision-making. Acting as both strategist and hands-on operator, you will elevate how the organization communicates value to gym and studio customers. This is a player-coach role, with the opportunity to lead a growing product marketing function while directly shaping key initiatives. The environment is fast-moving, collaborative, and highly outcome-oriented.

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing (Gym Segment) based in United States.

This is a high-impact leadership role responsible for shaping how a flagship gym-focused product is positioned, launched, and scaled across the market. You will define the core narrative that connects product value to customer needs, ensuring clarity, differentiation, and commercial impact across all go-to-market motions. The role sits at the intersection of Product, Sales, and Customer Success, requiring strong cross-functional influence and strategic judgment. You will lead product launches, drive adoption strategies, and build competitive intelligence into everyday decision-making. Acting as both strategist and hands-on operator, you will elevate how the organization communicates value to gym and studio customers. This is a player-coach role, with the opportunity to lead a growing product marketing function while directly shaping key initiatives. The environment is fast-moving, collaborative, and highly outcome-oriented.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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