Senior Marketing Manager (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

YOUR SHOES TO FILL:

• Lead the planning of 360° marketing initiatives across campaigns, retail, digital, and PR.
• Own the monthly marketing narrative by defining communication themes and storytelling across platforms.
• Manage and collaborate closely with external partners- social, creatives to ensure strong,consistent execution.
• Own end-to-end retail communication, including visual merchandising, store storytelling, and on-ground activations.
• Own and allocate the marketing budget across channels, ensuring effective planning, prioritization, and ROI-driven spends.
• Oversee all brand communication across platforms including website, CRM, and retail, ensuring alignment with global and local guidelines.
• Work closely with performance marketing teams to review campaigns, creatives, and outputs, ensuring alignment with brand direction.
• Drive PR and brand visibility by aligning on key moments, launches, and partnerships with agency partners.
• Maintain a strong lens on creative quality across all outputs, ensuring consistency in tone, design, and messaging.
• Step in on content and visual development when required, with a strong command over brand voice and the ability to craft compelling campaign copy.
• Track campaign performance and key marketing metrics, using insights to optimize spends and refine ongoing communication.

 

YOUR WALK OF LIFE:

• Education / qualification: MBA- Marketing/Degree in a relevant discipline.
• 10–14 years in marketing and communication, with strong exposure to brand, digital, and retail marketing within lifestyle or premium brands.
• Strong understanding of integrated marketing and brand building
• Experience in driving retail communication and visual merchandising
• Ability to manage multiple stakeholders and agency partners
• Strong creative judgment and attention to detail.
• Solid understanding of performance marketing and digital ecosystems
• Hands-on approach with the ability to operate across functions

 

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!