Digital Analytics Sr Analyst (Hybrid)
Job Description
*Securian Financial Group’s internal position title for this role is Digital Analytics Sr Analyst.
Position Summary:
At Securian Financial, you will leverage data to drive business outcomes that align with Securian's Enterprise Analytics Strategy, Vision and Operating Principles. You’ll work closely with Digital and Marketing stakeholders to translate business questions into analytical approaches, uncover insights, and influence decisions that improve digital experiences and marketing performance. Using tools like Adobe Analytics, Adobe Target, R and Tableau, you will partner with website product owners, marketing associates and business partners to deliver timely, relevant insights. You’ll use data to inform decisions and priorities across our business. You’ll help ‘connect the dots’ for our stakeholders, helping them use insights to drive website optimization and marketing strategy. You will work with website teams to design and deliver A/B testing and personalization.
Responsibilities include but not limited to:
- Translate business questions into structured analytical approaches and hypotheses.
- Develop actionable insights that drive business outcomes using structured, semi-structured, and unstructured data.
- Communicate results to business stakeholders with a focus on connecting insights to KPIs and informing decisions.
- Perform exploratory analysis and visualization of large data sets to identify opportunities for optimization.
- Proactively identify trends, anomalies, and opportunities by exploring data beyond defined requests.
- Apply statistical methods to evaluate performance, measure impact, and assess confidence in results.
- Consult with marketing associates to inform campaign strategy, analyze results and deliver optimization recommendations.
- Design and implement measurement and testing strategies for a variety of stakeholders.
- Partner with website agile teams to deploy A/B and multivariate testing across web platforms.
- Analyze audience segments to deliver personalized experiences to drive conversion.
Qualifications:
- 2+ years analytics experience, preferably involving digital experiences
- Proven experience working with industry technologies including Adobe Analytics, Adobe Target, RStudio/RShiny or equivalent technologies
- Experience with statistical analysis (e.g., regression, hypothesis testing)
- Understanding of Adobe Launch or similar tag management technologies. Experience with data collection schemas, translating business requirements into tagging specs and QA testing of tag changes.
- Ability to clearly articulate and explain complex analytical results and methods into clear, actionable business insights for stakeholders of varying technical background and understanding.
- Demonstrated curiosity and ability to explore data independently to uncover insights.
- Strong ethical mindset with a focus on responsible data use, unbiased analysis, and customer-centric decision making.
Preferred Qualifications:
- Adobe Analytics proficiency
- Adobe Target proficiency
- Posit (R Studio / R Shiny) proficiency
- Tableau proficiency
#LI-Hybrid **This position will have a hybrid working arrangement, working in-office for a minimum of 3 days a week.**
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re in a commutable distance (90 minutes) you’ll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.
Preferred Skills:
A/B Testing, Adaptability, Adobe Analytics, Adobe Experience Platform Launch, Adobe Target, AI Concepts, Behavioral Targeting, Collaboration, Communication, Data Analytics, Data Governance, Data Storytelling, Data Visualization, Experimentation, Predictive Modeling, Problem Solving, R Shiny, R-Studio, Statistical Analysis, Topic ModelsThe estimated base pay range for this job is:
Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.
Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job – it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:
Paid time off:
We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
Holidays: Securian provides nine company paid holidays.
Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.
Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:
Mental Wellness and Disability
Pride at Securian Financial
Securian Young Professionals Network
Securian Multicultural Network
Securian Women and Allies Network
Servicemember Associate Resource Group
For more information regarding Securian’s benefits, please review our Benefits page.
This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.
Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at [email protected], by telephone 651-655-5522 (voice), or 711 (Relay/TTY).
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