Job Description
Company description About Publicismedia Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms Overview Key Responsibilities Responsible for providing client history, goals, hurdles and insights for strategic development Develop media plans and recommendations to coincide with media strategy and KPIs Lead in the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the client Maintain strong working relationship with client and internal constituents Identify opportunities for the client growth Notify agency management for client issues/problems Ensure documentation of client conversations and agreements through conference reports Ensure all client materials/correspondence are on strategy and of the highest quality Keep self abreast on the current on events, latest trends and strong industry knowledge. Ensure that media plans are well placed and maintained effectively, meeting the desired budget and impressions. Review and propose media spend adjustments according to performance and market conditions Track media markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activity. Responsibilities Skills/Competency/Experience Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advantage Familiar with the timelines, processes and needs of the implementation of all media Proficient in all syndicated and proprietary media applications. Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis. Keep abreast to the development and trends in the ever changing media landscape. Excellent Interpersonal & Communication Skills High level of organization and analytical skills Proven experience of working closely with the team Comfortable with ambiguity. Exceptional organizational and management skills along with financial acumen Strong ability to follow through on commitments Working knowledge of Media Softwares like BARC, TAM, MAP
Skills/Competency/Experience Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advantage Familiar with the timelines, processes and needs of the implementation of all media Proficient in all syndicated and proprietary media applications. Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis. Keep abreast to the development and trends in the ever changing media landscape. Excellent Interpersonal & Communication Skills High level of organization and analytical skills Proven experience of working closely with the team Comfortable with ambiguity. Exceptional organizational and management skills along with financial acumen Strong ability to follow through on commitments Working knowledge of Media Softwares like BARC, TAM, MAP