Website Content Administrator

Position Overview: The Contract Website Content Administrator will create, manage, and optimize content across Laerdal.com using the Optimizely (Episerver) CMS. This role ensures that all web content is accurate, consistent, high‑quality, and aligned with Laerdal’s brand, marketing campaigns, and product launch needs. The editor will support global marketing teams by maintaining an efficient, user‑focused web experience that strengthens customer engagement and supports commercial outcomes. This is an Independent Contract role, working 3-4 days a week (21-28 hours) with fixed working hours. Responsibilities: Create, edit, and publish website content using Optimizely CMS, including pages, blocks, and structured templates. Maintain high content quality through strong editorial standards, accuracy, and attention to detail. Implement SEO and UX best practices to improve discoverability, engagement, and overall site performance. Collaborate closely with Digital Marketing, Content Marketing, Product Marketing, and Design teams to support product launches, campaigns, and strategic initiatives. Ensure all content adheres to Laerdal brand and accessibility guidelines. Monitor site metrics and user behavior to propose content updates and improvements. Troubleshoot content‑related issues and coordinate with technical teams as needed.