Job Description
Reporting to the AVP, Triangle Media Services, the Account Director, Triangle Retail Media will lead strategic client partnerships across key Canadian Tire Retail verticals. This is a senior consultative sales role that sits at the intersection of media, retail, and data, working closely with a Media Planning & Strategy Lead and an Account Manager to deliver integrated, high-impact retail media solutions.
What you'll do
Owning and growing a portfolio of new and existing clients, proactively building strong relationships and identifying opportunities for growth.
Driving new business acquisition by proactively prospecting, building a robust pipeline in Salesforce, and securing net-new partnerships aligned to TRM’s growth strategy.
Designing tailored pitches that address client objectives and pain points, effectively communicating TRM’s value proposition and inspiring adoption of ad product offerings (e.g., onsite display, video, social, email).
Leading client growth strategies, leveraging TRM’s advertising solutions to deliver on client business objectives and maximize revenue potential.
Collaborating with cross-functional teams (Merchandising, Ecomm, Data, Insights, Product) to identify and implement new processes and services that drive revenue growth.
Achieving quarterly revenue targets across your assigned portfolio through strategic account planning and execution.
Staying ahead of industry trends, adapting to evolving ad products and technologies, and identifying opportunities for innovation within the retail media network space.
What you bring:
Bachelor’s degree in Marketing, Business, or related discipline.
10+ years of experience in a sales/ solution-selling role in retail media, digital media or advertising.
Proven success managing and growing a book of business, including both account expansion and new business acquisition.
Demonstrated ability to connect media strategies to measurable business outcomes, with a strong understanding of performance metrics and ROI.
Experience working in cross-functional client teams, collaborating with strategy, planning, and account management partners to deliver integrated solutions.
Possess superior interpersonal, verbal and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationships.
Demonstrated strategic and analytical sales approach, with the ability to navigate ambiguity and manage multiple priorities.
Resourcefulness in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation.
A working technical knowledge of digital marketing, media and/or publishing with an excitement to learn how to produce meaningful insights, counsel, and plan for our partners’ business objectives is preferred.
Strong proficiency in Salesforce (or similar CRM tools) for pipeline management, forecasting, and account tracking.
We’re always looking for great talent! In addition to competitive pay, we offer:
Comprehensive benefits and retirement programs
Performance incentives, Continuing Education Programs
Other perks to support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $80,000.00 and $130,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. #LI-AG2
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.