Principal Data Product Owner, Marketing Data and Agents
Job Description
About the Role
We’re looking for a Principal Data Product Owner to lead and scale data capabilities across our marketing domain. This role owns the strategy, roadmap, and delivery of marketing data products that power campaigns, content, and agents as we move towards agentic marketing.You’ll operate as a business and data leader—partnering with Product, Engineering, and executive stakeholders to turn data into measurable growth.
What You'll Do
1. Own Data Strategy & Roadmap
Define and execute the data and analytics strategy for marketing, including content, campaigns, and engagement data across both paid and owned media channels
Lead efforts to define business and data requirements for marketing Agents, focused on activation, content, insights & measurement.
Partner with leadership to prioritize investments and align on long-term data strategy
2. Deliver Data Products & Insights
Partner with Product and Engineering to deliver scalable data solutions
Translate business needs into analytics, reporting, and data product requirements
Ensure high-quality data and actionable insights across digital touchpoints
3. Drive Customer Outcomes
Partner with others to enable data to be used evaluate performance and guide product and business decisions
Identify opportunities to improve conversion, engagement, and customer experience through marketing channels
5. Influence & Communicate
Present insights and recommendations to senior leadership
Translate complex data into clear, actionable business narratives
Act as a connector across business, product, and technical teams
Who You Are
8+ years of experience in data, analytics, or data product management
Proven experience leading and scaling teams
Strong background in marketing and digital analytics
Experience working with marketing data;
Ability to influence cross-functional stakeholders and drive business outcomes
Experience in retail, marketing, or marketplace environments preferred
Exposure to AI or data science is a plus
What Success Looks Like
Clear data strategy and roadmap aligned with business priorities
Improved adoption and effectiveness of analytics platforms
A strong, engaged team