Product Management Lead - Shop Ads Experience

About the team Ad Platform within Global Monetization is the team responsible for Advertiser experience, and delivers our flagship products, TikTok Ad Manager and TikTok Business Center.

We are seeking an experienced Product Manager to lead the development and optimization of our advertiser experience for Shop Ads campaigns within TikTok Ads Manager. This role is pivotal in building holistic e-comm ad solutions that make online advertising more accessible and effective for sellers of all sizes.

Responsibilities:

• Lead the development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns.
• Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
• Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
• Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
• Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
• Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
• Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Minimum Qualifications:

• BA/BS degree.
• 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
• 2+ years of experience building and launching ad interfaces or platform products, in addition to overall experience
• Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
• Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
• Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Preferred Qualifications:

• Strong knowledge of the online advertising ecosystem, including ad creation, optimization, bidding and TikTok Shop ecosystem
• Experience with TikTok Ads Manager or other major ad platforms and/or experience with shopping platforms