Product Solutions & Operations Lead, NA E-Commerce (Ad-Sales)

About the team: The North America Product Solutions & Operations team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Go-to-Market and Product Marketing Lead who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact. This is an individual contributor role.

Responsibilities

• Identify opportunities to drive adoption of TikTok ad products that enhance the experience and meet client objectives.
• Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
• Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
• Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
• Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Minimum Qualifications:

• Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
• Strong track record of influencing product teams, executive leadership, and cross-functional partners.
• Comfortable engaging with both technical and business stakeholders at all levels.
• Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
• Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Preferred Qualifications:

• 5+ years of experience in performance advertising or e-commerce.
• Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue