Category Campaign Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Team Introduction The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.

Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop!

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities

1. Category Campaign Operations

• Support monthly womenswear category campaigns, including: Seller enrollment tracking
• Campaign configuration and setup
• SKU readiness monitoring
• Progress tracking and operational follow-up
• Build and maintain campaign trackers and dashboards
• Monitor campaign performance and identify operational risks or gaps

1. Brand Campaign Support

• Assist Account Managers (AMs) in preparing and executing brand campaigns
• Coordinate with sellers on campaign requirements, timelines, and deliverables
• Support campaign setup across internal systems
• Help track campaign performance and prepare recap analysis

1. Cross-Functional Collaboration

• Partner with Live, Affiliate/Creator, Marketing, and Operations teams to support integrated campaign initiatives
• Support live-streaming and creator-related campaign coordination
• Help improve execution efficiency and workflow visibility across teams

1. Data Analysis & Insights

• Analyze campaign performance, seller participation, and product trends
• Identify best practices and optimization opportunities
• Support the development of campaign playbooks and operational documentation

Minimum Qualifications:

• Currently pursuing an Undergraduate/Master's in Business, Economics, Data-related majors
• Familiarity with the latest local trends and social media influencers
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties
• An analytical and structured thinker, strong in understanding and deriving insights from data

Preferred Qualifications:

• Proven experience in e-commerce, consulting, or data analysis

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy