Digital PPC/SEM Specialist

Digital PPC/SEM Specialist – Global Wave Group 

Location: Albany, Auckland (Office based)  

Reports to: Global Marketing Manager 

 

Role Purpose 
The PPC/SEM Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives. 

 

Key Responsibilities 

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions. 

• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI. 

• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams. 

• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments. 

• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data. 

• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates. 

• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions. 

• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement. 
   

Essential Requirements 

• Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or a related field. 

• 1+ years of hands-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads). 

• Solid understanding of performance marketing, lead generation, and conversion optimization. 

• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards. 

• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions. 

• Basic knowledge of landing page best practices; experience with A/B testing is a plus. 

• Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.