Job Description
The Enterprise and Market Development Lead drives adoption of Baylor Genetics’ testing portfolio by shaping market perception, strengthening differentiated positioning, and enabling uptake across key customer segments—including enterprise health systems, strategic partnerships, and distribution channels—as well as priority verticals such as rare disease, prenatal/reproductive health, oncology, and pharmacogenomics.
This role translates clinical, operational, and economic value into clear, actionable commercial strategies, programs, and enablement tools that support customer engagement, evaluation, and adoption. Success requires deep understanding of the healthcare ecosystem, strong cross-functional leadership, and the ability to convert market insight into impactful execution.