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Workstream - Field Marketing Manager
San Francisco, USAPosted 11 months ago
Full-timeremote
Job Description
Field Marketing Manager
San Francisco, California (Hybrid + Travel ~35%)
Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At Series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
Grow With Us
We are looking for an experienced and driven Field Marketing Manager to join our team! You’ll play a critical role in driving pipeline and revenue through regional programs that directly support sales. From event strategy to ABM execution to partner activations, you’ll be at the forefront of our go-to-market engine. This role is highly cross-functional and will work closely with Sales, Demand Generation, Brand, Product Marketing, and Customer Success. If you’re passionate about building programs that convert, working in fast-paced environments, and being the face of the brand on the ground—we’d love to meet you.
Day in the Life
- Build and execute regional field marketing strategies that align with sales goals and revenue objectives
- Own event planning and execution across in-person and virtual formats—including trade shows, hosted experiences, roadshows, and partner activations
- Partner with Sales and Demand Gen to design and execute account-based marketing (ABM) programs that drive engagement and pipeline
- Manage end-to-end logistics, including budget management, vendor relationships, booth execution, and onsite coordination
- Develop and track success metrics; measure ROI of programs and use data to optimize performance
- Collaborate with Product Marketing, Brand, Content, and Customer teams to align on messaging and experience delivery
- Act as the voice of the field—gathering feedback, insights, and competitive intel from prospects and sales teams
- Build and maintain core field marketing materials such as regional assets, signage, sales templates, and follow-up resources
- Report on program performance and share learnings with stakeholders across the org
- Serve as a key brand ambassador and regional evangelist, representing Workstream with energy and polish
Who You Are
- 5-7+ years of experience in B2B field marketing, preferably in SaaS or technology companies
- Proven success in building pipeline-driving marketing programs in partnership with sales
- Experience planning and executing both small- and large-scale events and regional campaigns
- Strong project management skills—you’re organized, detail-oriented, and thrive in fast-moving environments
- Highly collaborative—you work well across functions and can balance multiple stakeholder needs
- Metrics- and results-driven mindset—you seek data to inform and refine your strategies
- Excellent communication skills, both written and verbal
- Comfortable with ~30–40% travel for events and onsite activations
- Familiarity with Salesforce (or similar platforms)
- BA/BS required
- (Nice to Have): experience in HR tech or vertical SaaS
What We Offer
- A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
- In-office amenities and stocked kitchen
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
Salary Range: In compliance with the California Pay Transparency Law, the base salary range for this role is between $110,000 - $150,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.