Head of eCommerce

About the role

We're looking for a commercially astute, digitally driven Head of eCommerce. You'll be the strategic and operational lead for our global eCommerce function, driving on-site brand experience, revenue and conversion.

This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online.

What you will do

Trading & Revenue Growth

• Own the eCommerce channel, delivering against ambitious targets.

• Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase

• Execute promotional and trading calendars in close partnership with Merchandising and Marketing

Site Experience & Optimisation

• Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX

• Lead a structured on site CRO programme, driving continuous experimentation across all key on-site touch points

• Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements

• Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic

Data, Insight & Reporting

• Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs

• Champion a brand led culture, whilst translating data analytics into actionable insight for stakeholders at all levels

• Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness.

Technology & Platform

• Manage the relationship with key eCommerce technology vendors and platforms (Shopify)

• Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value.

• Has experience working with large data sets and building out ranges in bulk

• Comfortable working in Google sheets / Excel to manage building complex product ranges across multiple categories.

• Collaborate with Digital Product and Tech team to drive the eCommerce roadmap forwards in alignment with overall digital strategy.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and grow a high-performing eCommerce team across trading, UX, and operations

• Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance

• Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience

• Champion the customer perspective, live in the shoes of a user at all times when adding insight

What we are looking for

Essential Experience

• Proven track record in a senior eCommerce leadership role, ideally within a high-growth DTC or fashion brand

• Deep understanding of online trading, digital merchandising, and conversion optimisation

• Strong commercial acumen with experience owning eCommerce function

• Deep understanding and experience managing Shopify Plus and the Shopify ecosystem

• Demonstrated ability to lead and develop multidisciplinary teams

• Experience working across multiple markets and territories

Skills & Attributes

• Customer obsessed, with a genuine understanding of what drives online buying behaviour

• Excellent communicator who can engage, influence, and inspire across all levels of the business

• Agile and resilient. Able to thrive in a fast-paced, ever-changing environment

• Passionate about brand and committed to maintaining Lounge's distinctive aesthetic and voice online

Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.