Head of Digital - Melbourne

Company description At Zenith, we are a connected team with purpose

We are driven to create new perspectives through modern media

We believe marketing is a powerful investment that can build and grow brands and increase business profitability

So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do

We pride ourselves on delivering return on investment, imagination, and insight

Central to this vision is the knowledge that we are only as good as our people

To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry

We know it is not the sum of one but the sum of all of us that make us great

Our behaviors are: Be Bold, Be Kind, Be Better Together

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential

We offer progressive flexible working options to everyone at all levels — it’s not a policy

It’s behavior-led and reinforced through our values

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other

Overview About the role: The Melbourne Head of Performance role is designed to ensure Zenith is at the forefront of digital innovation in media

This role will be responsible for spearheading the performance media strategy for new business development, as well as enhancing the quality and effectiveness of performance planning outputs

The ideal candidate will possess a deep understanding of the digital landscape, lead the team and support to deliver cohesive and strategic approaches to cross channel performance strategies, innovation, test and learn agenda/roadmap and campaign optimisation excellence

Deep financial acumen, natural relationship building and streamlined approach to ways of doing things, are key standouts to the roles’ success

As a member of the Melbourne leadership team, prowess and requires a visionary this role is pivotal to driving Zenith’s digital leader who can navigate the complexities of the digital world and unlock new media potential to drive optimal ROI for our clients What you will do with us: Elevate the quality of performance planning outputs, ensure alignment with current trends, client objectives and Zenith’s ‘ROI Connect’ planning process

Also, utilising data driven insights to inform and optimise digital campaigns, enhancing performance and Govern regular biddable platform ad account health audits ROI (search, social, programmatic aligning with platform best practices, testing/adopting latest features striving to unlock incremental performance and efficiencies

Collaborate with cross and continuously), functional teams (Research & Insights, SEO, Commerce, Data Solutions, Analytics) to integrate digital/performance strategies with broader client growth and campaign initiatives

Identify and elevate award worthy work to the business from within client teams

Share and inspire other teams to elevate existing work

Identify opportunity to test bespoke solutions with key media / tech partners Identify key training requirements for our teams and ensure all are skilled and accredited in required platforms Govern best practices and adherence to 1) critical brand safety standards and protocols, 2) biddable platform security and access compliance, and 3) generative AI responsible and ethical use of Identify opportunities to standardise and automate key digital/performance activation processes (creating playbooks/ adopting new tech/AI solutions) to increase overall agency efficiency and Client effectiveness Lead onboarding process and documentation of new clients from an AdTech setup and digital activation perspective

Establish proactive relationships with senior clients, leading clients in their understanding of the digital, performance media and ad technology landscape, best practices & innovation

Spearhead digital maturity programs with key clients to accelerate their path to digital resiliency amidst ongoing signal depreciation and privacy law reforms Craft well substantiated, concise and compelling written responses to digital, technology and data specific RFP questions

Work collaboratively with the team to develop comprehensive performance strategies that expertly solve for the client's strategic response growth challenge(s)

Drive ‘beyond the brief’ thinking through innovative use of technology and data that can create a competitive advantage for clients and/or unlock long business transformation benefits

Stay abreast of emerging digital/performance media technologies and platforms, evaluating their potential impact on our agency offerings and client success

Maintain a strong presence in market with the media, tech/data partners and clients, helping to position Zenith as a digital leader and growing its profile in the industry through thought leadership pieces

What You’ll Bring: Established experience of working within a fast paced agency environment working

Proven experience in a senior level digital performance marketing role

Advanced understanding (and ad platform proficiency) across Paid Search, SEO, Paid Social and Programmatic/Retail Media, Website/App Analytic Experience managing client stakeholders, teams and acquisition campaigns across Australia and New Zealand

Further experience across other countries in APAC is advantageous but not essential Inspiring, collaborative and easily gains trust and support of peers

Proven performance in driving growth for clients (incl. organic revenue growth) as well as working across new business

Excellent written and verbal communication skills, with the capacity to engage and influence stakeholders at all levels (simplifying media problems, interpreting complex data sets and turning digital jargon into plain language)

Strong presentation skills, is an exceptional storyteller who can construct well confidently present and substantiated presentations to senior clients and perform well in pitches (i.e., deliver digital strategy/implementation and technical aspects in an interesting and easy way for clients and teams to understand and buy into)

Analytical thinker, asking the right questions and challenging for better outcomes Client focused and dedicated to meeting the expectations and requirements of their client and exploring out of the box opportunities for them #LI-DS1 Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more about us at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.