Next.js & React Developer (Marketing Tech)

Experience: 4–5 years

Reporting to: Marketing Director

Overview

We’re looking for a developer who sits at the intersection of engineering and marketing. This role isn’t just about building pages—it’s about owning the entire marketing tech layer: high-performance websites, conversion-focused tools, and AI-assisted workflows that drive pipeline.

You’ll be responsible for building, optimizing, and continuously evolving our marketing website and related assets using modern frameworks and AI-first development practices.

Key Responsibilities

Website Development & Management
- Build and maintain a high-performance marketing website using Next.js and React
- Implement scalable, modular frontend architecture
- Own deployment, performance, and uptime of marketing properties
Marketing Tech & Tooling
- Develop interactive tools, calculators, and lead magnets to drive acquisition
- Integrate with CRM, analytics, and marketing automation platforms
- Support landing page experimentation and rapid campaign launches
- Build lightweight backend services to support marketing tools (forms, calculators, lead capture flows)
- Design and manage data flow between frontend, APIs, CRM, and databases
- Ensure reliability and integrity of captured marketing data
Performance & Optimization
- Optimize for Core Web Vitals, page speed, and overall UX
- Ensure best practices in SSR, SSG, caching, and edge delivery
- Continuously improve conversion rates through technical enhancements
SEO / AEO / GEO Execution
- Implement technical SEO best practices (schema, metadata, crawlability, indexing)
- Optimize content and structure for AI-driven discovery (AEO/GEO)
- Work closely with marketing to ensure content is search and AI-friendly
AI-First Development
- Leverage AI tools (e.g., code generation, automation, debugging, prototyping) in daily workflows
- Build faster using AI-assisted development while maintaining code quality
- Identify opportunities to embed AI into user-facing tools and internal processes
Collaboration
- Work closely with marketing, design, and product teams
- Translate marketing requirements into scalable technical solutions
- Act as the go-to person for all frontend and marketing tech needs

Required Skills & Experience

4–5 years of hands-on experience with React and Next.js
Strong understanding of modern frontend architecture and performance optimization
Experience building APIs using Node.js (preferably within Next.js API routes or serverless functions)
Strong understanding of REST APIs and/or GraphQL
Experience working with databases such as PostgreSQL or similar databases
Ability to design simple data models for marketing use cases (leads, events, form submissions)
Experience handling form submissions, validation, and backend workflows
Familiarity with authentication, rate limiting, and basic API security
Experience building high-conversion marketing websites or landing pages
Solid knowledge of:
- Technical SEO fundamentals
- Web performance optimization (Core Web Vitals, Lighthouse, etc.)
- API integrations and headless CMS setups
Familiarity with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts
Experience using AI tools for development workflows (this is not optional—you should already be using them daily)
Strong problem-solving mindset with the ability to move fast without breaking things

What We’re Looking For

Someone who thinks like a builder, not just a coder
Comfortable owning small backend systems when needed (not just frontend)
Comfortable operating in a fast-paced marketing environment
Obsessed with speed, performance, and conversion
Naturally inclined toward automation and AI-first workflows
Able to balance clean engineering with rapid execution

Next.js & React Developer (Marketing Tech)

Job Description