Principal Engagement Manager

In this hybrid role, you'll own and elevate end-to-end member engagement across the consumer product portfolio, including deposits such as checking, savings, CDs/money market, credit cards, and Consumer Lending such as personal, auto, mortgage/HELOC. Set the engagement vision and multi-quarter roadmap, identify and size opportunities through data and member insights, and drive cross-functional execution across product, marketing/CRM, digital, analytics, operations, and risk/compliance. Accountable for measurable improvements in conversion and activation (e.g., account opening/origination completion, funding, card activation), usage and servicing adoption, retention/renewal, and cross-sell, ensure controls and performance.