Sr. Manager, Trade Marketing

Role Purpose

The Trade Marketing Manager partners with Pillar Leadership, Brand Marketing, Sales, and Finance to deliver the Annual Operating Plan (AOP) through disciplined management of trade investment, customer programming, and innovation execution. This role translates brand and category strategies into customer-ready plans that drive profitable growth, optimize trade spend, and support revenue and innovation targets across assigned categories and brands. The role also serves as the primary voice of Sales within the S&OP process, ensuring customer and channel insights are embedded into forecasting and go-to-market execution.

Essential Duties and Responsibilities

• Lead the development and execution of trade marketing strategies that enable field sales teams to deliver brand and category growth objectives.
• Own trade marketing plans, including promotional strategy, customer programming, and trade investment optimization.
• Partner with Sales, Finance, Brand Marketing, and Supply Chain to develop customer programs that drive incremental volume, improve ROI, and remain within approved trade spend budgets.
• Serve as an integral participant in Demand Reviews and S&OP, contributing customer and channel insights to support accurate monthly consensus forecasts.
• Manage trade spend to ensure alignment with brand strategies and delivery of short-term and long-term financial targets.
• Provide the execution lens for innovation, including customer launch strategies, key account targets, and tracking launch compliance and performance.
• Develop, implement, and monitor channel pricing strategies to ensure consistency, competitiveness, and margin delivery.
• Act as the key liaison between field sales and internal cross-functional teams to ensure alignment, clarity, and strong execution of plans.
• Monitor in-market performance and execution, proactively identifying risks and driving course-correction actions to ensure revenue, volume, and brand objectives are met.
• Serve as a steward of go-to-market strategy, ensuring the customer and channel perspective is consistently represented in brand and category planning.