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Category Director of Shopper Insights - Walmart Inc.
Bentonville, AR, AR, USPosted 1 weeks ago
onsite
Job Description
About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Category Strategy Growth Develop short and long-term category growth strategies aligned with Walmart’s business objectives. Identify category opportunities through shopper, consumer, and market insights. • Lead annual business planning and category reviews with Walmart merchants. Translate trends into actionable recommendations that drive sales, share, and profit growth. Assortment Modular Excellence Lead assortment optimization and modular recommendations. Analyze productivity, space allocation, and shelf performance. Develop data-driven recommendations for SKU rationalization and new item placement. Partner with merchandising teams to maximize category productivity. Shopper Consumer Insights Leverage consumer behavior, panel data, loyalty insights, and digital analytics. Identify emerging trends and white space opportunities. Build compelling category stories that influence merchant decisions. Connect shopper needs to assortment, pricing, promotion, and innovation strategies. Omnichannel Digital Leadership Drive integration of in-store and eCommerce category strategies. Analyze online search, conversion, ratings reviews, and digital shelf performance. Partner with Walmart Connect and digital teams to optimize category growth. Identify opportunities to accelerate omnichannel penetration. Strategic Partnership Management Build trusted relationships with Walmart merchants, category teams, and leadership. Serve as the category thought leader internally and externally. Lead executive-level category presentations and business reviews. Influence decisions through fact-based selling and strategic recommendations. Analytics Performance Management. Monitor category KPIs including: Sales Growth Market Share Category Share Velocity Distribution Profitability Omnichannel Penetration Develop actionable insights from large and complex datasets. Deliver clear recommendations supported by robust analytics. Team Leadership Develop and coach category managers and analysts. Foster a culture of curiosity, accountability, and strategic thinking. Build organizational capability in category management and analytics.