General Manager - Palm Springs, CA
Job Description
Founded in 2002 by Sam Nazarian, sbe is a globally recognized lifestyle hospitality company known for creating iconic hotels, restaurants, and nightlife destinations that blend elevated design, energy, and service. With celebrated brands such as SLS, Delano, and Mondrian, sbe has helped define modern luxury hospitality through experiences that feel exclusive, cultural, and unforgettable.
Now, sbe is launching its next chapter with HQ Hotels - a bold, design-forward lifestyle brand built for travelers who want more than just a place to stay. HQ stands for high energy, high style, and high service, combining vibrant social spaces, curated food & beverage, and nightlife-driven programming that turns every property into a destination. Backed by sbe’s best-in-class creative and operational expertise and powered by a strategic partnership with Wyndham Hotels & Resorts, HQ Hotels offers team members the opportunity to help shape a rapidly growing brand with global reach, strong momentum, and a culture rooted in excellence, creativity, and unforgettable guest experiences.
sbe recently announced an exclusive partnership with global icon Marc Anthony - singer, songwriter, actor, entrepreneur and his company Magnus, who have joined as equity partners in sbe. This partnership further expands the brand’s cultural relevance, reach, and momentum as it enters new markets around the world.
Job Title: Hotel General Manager
Department: Operations
Reports To: Operations Support Leadership
Location: Palm Springs, CA
Employment Type: Full-Time
Job Title: Hotel General Manager
Position Overview
The Hotel General Manager will lead the opening and ongoing operations of the V Hotel, a new lifestyle hospitality destination under HQ Hotels and sbe in Palm Springs. This role is a highly visible leadership position responsible for driving performance across all facets of the property, including hotel operations, food & beverage, experiential programming, and brand activation. The General Manager will serve as both an operational leader and brand ambassador, ensuring the property delivers a culturally relevant, high-energy guest experience aligned with HQ Hotels’ standards while remaining deeply connected to the Palm Springs market.
The ideal candidate is a forward-thinking hospitality executive with proven experience opening or repositioning lifestyle hotels, building high-performing teams, and delivering strong financial results. This role requires close collaboration with Wyndham Hotels & Resorts as the booking and distribution partner, ensuring seamless alignment across systems and revenue strategies.
Key Responsibilities
Hotel & Lifestyle Operations Leadership
- Lead all hotel operations including Front Office, Housekeeping, Engineering and Security
- Oversee the Food & Beverage operation including in-hotel programming
- Drive experiential programming that reflects the culture, music, food, and energy of Palm Springs while aligning with HQ Hotels and sbe brand DNA
- Ensure a consistent, elevated guest experience across every touchpoint, from arrival through departure
Brand, Guest Experience & Standards
- Champion HQ Hotels and sbe brand standards while tailoring the experience to the local market
- Act as the on-property brand ambassador, representing Monarch Hotel within the community and hospitality industry
- Monitor guest feedback, online reviews, and satisfaction metrics, implementing continuous improvements
- Ensure compliance with all health, safety, and regulatory requirements
Financial Performance & Revenue Strategy
- Own the overall financial performance of the hotel, including budgeting, forecasting, and profitability
- Partner closely with Wyndham Revenue Management, Sales, and Marketing teams to optimize pricing, distribution, and demand
- Analyze KPIs, financial reports, and market trends to drive performance and efficiency
- Implement cost controls while maintaining brand and service integrity
Wyndham Partnership Management
- Serve as the primary on-property liaison with Wyndham Hotels & Resorts
- Ensure strong alignment with Wyndham systems, booking platforms, loyalty programs, and brand requirements
- Collaborate with Wyndham regional and corporate teams to maximize visibility, bookings, and revenue
- Maintain a proactive, collaborative relationship that supports long-term growth and success
Leadership, Culture & Talent Development
- Recruit, develop, and lead a high-performing leadership team and hourly staff
- Foster a culture rooted in accountability, creativity, inclusivity, and service excellence
- Lead performance management and training
- Serve as a mentor and coach, empowering teams to deliver standout guest experiences
Community Engagement, Sales & Marketing Collaboration
- Actively build and maintain strong relationships with local businesses, cultural partners, influencers, and community leaders to position Monarch Hotel as a destination within New Orleans
- Represent the hotel at local events, industry gatherings, and community initiatives to increase brand awareness and goodwill
- Partner closely with Sales and Marketing teams to identify and activate new revenue opportunities, including group business, events, partnerships, and experiential programming
- Collaborate on marketing campaigns, promotions, and storytelling that highlight the hotel’s lifestyle positioning, F&B offerings, and cultural relevance
- Support sales strategy development by providing market insights, operational alignment, and on-property execution to maximize revenue performance
Qualifications & Experience
- Bachelor's degree in hospitality management, Business Administration, or a related field preferred
- 8–12+ years of progressive hotel leadership experience, including General Manager or Assistant General Manager roles
- Proven experience with lifestyle, boutique, or design-driven hotel concepts
- Strong financial acumen with experience managing P&Ls and revenue strategies
- Experience working with major hotel brands or distribution partners preferred
- Exceptional leadership, communication, and problem-solving skills
Work Environment
- Full-time, on-site position
- Requires flexibility to work evenings, weekends, and holidays
- The position operates in a fast-paced, dynamic hospitality environment focused on delivering high-impact guest experiences.