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Job Description
- Help Google's clients develop high-performing YouTube campaigns with sufficient creative variety for each campaign leveraging YouTube's unique creative canvas, including trends, audience insights, creators, and cultural moments.
- Utilize YouTube analytics, brand lift, and third-party effectiveness platforms to uncover user behavior and insights, then translate these into creative recommendations for ads that can drive Return on Investment (ROI) for clients. Utilize insights finder, Google Trends, and proprietary US Creative Works trends and insights to connect brands to culture on YouTube, and identify creative sparks.
- Offer insights, creative ideas, and feedback on storyboards, rough cuts, and existing spots, including specific edit recommendations.
- Guide and report on testing and video experiments throughout the pre-launch, in-market, and post-campaign phases.
- Identify and execute scalable opportunities and programs, surface creative effectiveness case studies, and understand service opportunities and gaps.