Marketing Specialist

College Unit Coordination: Under the strategic direction of the Executive Director of Campus Brand Engagement, this role serves as the day-to-day liaison between the Campus Brand Engagement team and assigned colleges and units across the University. This specialist fosters effective communication and collaborative relationships with marketing and communications partners, facilitating coordinated marketing and communications efforts that support the University’s strategic vision. The role provides guidance on university brand standards, marketing policies, and institutional priorities, helping ensure consistent messaging and the effective development and implementation of marketing and communications initiatives and collateral for internal and external audiences. Communications, Resources Engagement Support: This role supports the development, organization, and promotion of marketing and communications resources that help colleges and units effectively implement University brand and marketing strategies. Responsibilities include coordinating the development and distribution of toolkits and resources, supporting internal communications, and promoting awareness and adoption of available services and materials. The position also assists in developing marketing and communications training resources, informational materials, and other tools that enhance engagement and support campus partners. Administrative Operational Support: Provides administrative and operational support to the Campus Brand Engagement team by coordinating meeting logistics, scheduling, room reservations, and other day-to-day operational activities. This role assists with maintaining documentation, preparing reports, organizing team records, and supporting routine administrative processes that contribute to the efficient operation of the team. By ensuring operational tasks are completed accurately and on schedule, this position enables leadership and team members to remain focused on strategic priorities. Knowledge, Skills, Abilities: Strong thinking and problem-solving capabilities, with a clear understanding of marketing principles. Exceptional writing and communication skills. Familiarity with CRM tools (e.g., Salesforce), CMS (e.g., Drupal, SharePoint), and Microsoft Office suite. Excellent interpersonal skills, with an ability to build relationships and generate stakeholder buy-in. Proficiency in project management and the ability to oversee multiple initiatives simultaneously. Ability to work collaboratively, participation in a culture of innovation.